UF MAR3023 Bundled Exams Graded A+

Albert, the Chief Marketing Officer for the University of Florida, is analyzing the market of high school graduates and is trying to determine where he needs to focus his marketing efforts in order to get more students to apply to UF. Albert has done some research and has learned the following thing...

ethics - Answer the moral principles and values that govern the actions and decisions of an individual or group; serve as guidelines on how to act rightly and justly when faced with moral dilemmas laws - Answer society's values and standards that are enforceable in the courts culture ...

interactivity - Answer refers to companies listening to customers and responding to their needs individuality - Answer treating customers as individuals & empowering them, giving them a say choiceboard - Answer online tool that allows for customers to customize products they order ...

marketing - Answer - the activity of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. - heart of marketing is in making sure exchanges between people and orgs satisfy the objectives of both sides of the exchang...

Exchange - Answer Trade of things of value between buyer and seller so that each is better off after the trade. Marketing - Answer Activity of creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders, and society at large. Environmental...

Product - Answer a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value Good - Answer has tangible attributes that a consumer's five senses can perceive (ex:...

Marketing Channel - Answer Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Intermediaries: Transactional Function - Answer When they buy and sell products or services. Shares risk with the produce...

customer relationship management (CRM) - Answer a company business strategy to optimize profitability revenue and customer satisfaction. customer satisfaction - Answer Customer evaluation about whether a good has met their expectation customer value - Answer The relationship between b...