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[Show more]Begrippenlijst Part B Marketing Communication 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.)...
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Add to cartBegrippenlijst Part B Marketing Communication 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.)...
Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes 
 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ...
Preview 4 out of 75 pages
Add to cartConsumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes 
 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ...
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