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International Branding Exam Year 4 IC
This bundle consists of two summaries of the two main books for the International Branding specialization course.
[Show more]This bundle consists of two summaries of the two main books for the International Branding specialization course.
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Summary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. 

This summary includes the following chapters (as stated for the exam November 2020):
Chapter 1: p. 1 - 12
Chapter 2: p. 19 - 43
Chapter 3: whole...
Preview 4 out of 39 pages
Add to cartSummary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. 

This summary includes the following chapters (as stated for the exam November 2020):
Chapter 1: p. 1 - 12
Chapter 2: p. 19 - 43
Chapter 3: whole...
17x sold
Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. 

Included chapters are (only relevant theory stated for the exam):
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chaper 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 14
Chapter 16
Chapt...
Preview 4 out of 67 pages
Add to cartExtensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. 

Included chapters are (only relevant theory stated for the exam):
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chaper 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 14
Chapter 16
Chapt...
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