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Edexcel AS/A Level Business Unit 1 - Marketing and People
Contains: 1.1 Meeting Customer Needs 1.2 The Market 1.3 Marketing Mix 1.4 Managing People 1.5 Entrepreneurs and Leaders
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Summary of 1.5 - Entrepreneurs and Leaders
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Edexcel AS/A Level Business Unit 1 - 1.5 Entrepreneurs and Leaders Containing: Role of an entrepreneur Forms of business Business objectives
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Summary of 1.4 - Managing People
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Edexcel AS/A Level Business Unit 1 - 1.4 Managing People Containing: Recruitment Training Financial and Non-financial motivation Motivation Theories Management and Leadership
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Summary of 1.3 - Marketing Mix
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Edexcel AS/A Level Business Unit 1 - 1.3 Marketing Mix Containing: Pricing Strategies Branding Distribution Promotion Product Life Cycle Boston Matrix
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Summary of 1.2 - The Market
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Edexcel AS/A Level Business Unit 1 - 1.2 The Market Containing: Demand Supply Price Elasticity of Demand (PED) Income Elasticity of Demand (YED)
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Summary of 1.1 - Meeting Customer Needs
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Edexcel AS/A Level Business Unit 1 - Meeting Customer Needs Containing: The Market (Niche and Mass) Market Segmentation Market Research Added Value Competitive Advantage Market Positioning/Market Mapping
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