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Marketing 2

De stof van de tussentoetsen en het tentamen van Marketing 2 in een bundel

4 items

Summary Consumer behavior - hfd 2 t/m 6

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Samenvatting van de stof voor de eerste tussentoets van Marketing 2 (13-2-2015). Het is in het Engels samengevat, omdat de toets ook in het Engels gegeven wordt.

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Summary Consumer behavior - hfd 7 t/m 10

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Samenvatting van de stof voor de tweede tussentoets van Marketing 2 (02-4-2015) Het is in het Engels samengevat, omdat de toets ook in het Engels gegeven wordt

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Summary Consumer behavior - hfd 11 t/m 14

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Samenvatting van de stof voor de derde tussentoets van Marketing 2 (24-04-2015). Het is in het Engels samengevat, omdat de toets ook in het Engels gegeven wordt.

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Leerstof uit de hoor-, gast- en werkcolleges Marketing 2

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Alle stof die besproken is in de hoor- en werkcolleges van marketing 2, aangevuld met mijn eigen aantekeningen. Er zit een fout in werkcollege 2: de zin voor de tabel van Error types klopt niet (alfa en beta). In de tabel staat de juiste informatie!

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