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Marketing performance extra verplichte artikelen
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Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)
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Samenvatting van een verplicht artikel in de master marketing. Is niet te vinden in andere samenvattingen want een nieuw artikel dit jaar.
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Summary Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
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Summary Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables
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Summary Artikel Balducci et al. Unstructured data in marketing
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