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BEM120
The study material for BEM120 of 2020 from the textbook GRASPING SERVICE MARKETING
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Summary Chapter 1: Service Marketing as an exchange process
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Chapter 1 of BEM120 Service Marketing as an exchange process, Defines what a service is and how to set up marketing strategies for them. The classification of service and marketing problems are also defined and explained.
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Summary Chapter 2 Value: from customer service to satisfaction and loyalty
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Chapter 2 of BEM120, outline the role entity's need to have to satisfy the needs of their customers. it defines value, customer service systems, customers' expectations, and perceptions.
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Add to cartChapter 2 of BEM120, outline the role entity's need to have to satisfy the needs of their customers. it defines value, customer service systems, customers' expectations, and perceptions.
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Summary Physical evidence in the service market
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A summary of Chapter 5 of the grasping service marketing textbook. This chapter highlights the elements needed in a service entity to prove to customers they are getting value for money.
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Add to cartA summary of Chapter 5 of the grasping service marketing textbook. This chapter highlights the elements needed in a service entity to prove to customers they are getting value for money.
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Summary Chapter 8: Place or distribution of service
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Chapter 8 of Grasping Service marketing defines what place and distribution looks like in regards to a service entity.
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Add to cartChapter 8 of Grasping Service marketing defines what place and distribution looks like in regards to a service entity.
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Summary Chapter 9 Pricing
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BEM120 Chapter 9, Pricing. The summary defines what pricing is and how to price a service. The pricing strategies and techniques and segmentation
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Add to cartBEM120 Chapter 9, Pricing. The summary defines what pricing is and how to price a service. The pricing strategies and techniques and segmentation
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Summary Chapter 3: Service Marketing Research
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Chapter 3 of Grasping Service Marketing (BEM120) this summary defines research focus areas- customers, employees, organization. Technology and CRM and the SAsci Measurement instrument
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Add to cartChapter 3 of Grasping Service Marketing (BEM120) this summary defines research focus areas- customers, employees, organization. Technology and CRM and the SAsci Measurement instrument
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Summary Chapter 10 : Promotion
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Chapter 10 for BEM 120- defines promotion and the tools of communicating with a service's desired target audience.
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Add to cartChapter 10 for BEM 120- defines promotion and the tools of communicating with a service's desired target audience.
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