100% Zufriedenheitsgarantie Sofort verfügbar nach Zahlung Sowohl online als auch als PDF Du bist an nichts gebunden
logo-home
Vorher von dir gesucht
Vorher von dir gesucht
logo
Summary - Topic Political Marketing, Campaigns and Voters (Y) UvA 8,49 €
In den Einkaufswagen
Navigiere schnell zu
Vorschau
  2.  
  3. Universiteit Van Amsterdam (UvA)
  4.  
  5. Topic Political Marketing, Campaigns and Voters (775334005Y)

Zusammenfassung

Summary - Topic Political Marketing, Campaigns and Voters (Y) UvA

4 rezensionen
 52 mal verkauft
  • Kurs
  • Topic Political Marketing, Campaigns and Voters (775334005Y)
  • Hochschule
  • Universiteit Van Amsterdam (UvA)

This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.

Letzte Aktualisierung vom Dokument: 1 Jahr vor

vorschau 4 aus 39   Seiten

Dokument Information

  • 6. august 2023
  • 6. august 2023
  • 39
  • 2022/2023
  • Zusammenfassung

Themen

  • topic
  • political marketing
  • political campaigns
  • crisis communication
  • political marketing and campaigns

Schule, Studium & Fach

  • Universiteit van Amsterdam (UvA)
  • Communicatiewetenschap
  • Topic Political Marketing, Campaigns and Voters (775334005Y)
Alle Dokumente für dieses Fach (17)

4  rezensionen

review-writer-avatar

von: fleuriegrisnigt • 3 Monate vor

review-writer-avatar

von: hugovliese • 1 Jahr vor

review-writer-avatar

von: francescaoancea16 • 1 Jahr vor

review-writer-avatar

von: meikeruland • 1 Jahr vor

Verkäufer

avatar-seller
aserena02

Deine Reviews

Inhaltsvorschau

Topic: Political Marketing, Campaigns
and Voters
Table of Contents
Lecture 1 – The people and its opinion................................................................................3
Lees-Marshment, J. (2001). The marriage of politics and marketing. Political Studies, 49(4), 692-
713................................................................................................................................................6
Williams, C. B. (2017). Introduction: Social media, political marketing and the 2016 US election.
Journal of Political Marketing, 16(3-4), 207-211...........................................................................9
Lecture 2: Political Marketing.............................................................................................9
Nai, A., Martínez i Coma, F., & Maier, J. (2019). Donald Trump, Populism, and the Age of
Extremes: Comparing the Personality Traits and Campaigning Styles of Trump and Other Leaders
Worldwide. Presidential Studies Quarterly, 49(3), 609-643........................................................14
Oliver, J. E., & Rahn, W. M. (2016). Rise of the Trumpenvolk: Populism in the 2016 Election. The
ANNALS of the American Academy of Political and Social Science, 667(1), 189-206....................15
Zulianello, M., Albertini, A., & Ceccobelli, D. (2018). A populist zeitgeist? The communication
strategies of Western and Latin American political leaders on Facebook. The International
Journal of Press/Politics, 23(4), 439-457.....................................................................................16
Lecture 3 – Trump and Populism.......................................................................................17
Haselmayer, M. (2019). Negative campaigning and its consequences: a review and a look ahead.
French Politics, 17(3), 355-372....................................................................................................19
Lau, R. R., Sigelman, L., & Rovner, I. B. (2007). The effects of negative political campaigns: A
meta-analytic reassessment. The Journal of Politics, 69(4), 1176-1209.......................................20
Roseman, I. J., Mattes, K., Redlawsk, D. P., & Katz, S. (2020). Reprehensible, Laughable: The role
of contempt in negative campaigning. American Politics Research, 48(1), 44-77........................21
Lecture 4 – Negative Campaigning...................................................................................22
Notes from Political Communication & Journalism (compulsory course)...........................25
Brader, T. (2005). Striking a responsive chord: How political ads motivate and persuade voters
by appealing to emotions. American Journal of Political Science, 49(2), 388-405........................27
Marcus, G. E. (2000). Emotions in politics. Annual Review of Political Science, 3(1), 221-250.....28
Ridout, T. N., & Searles, K. (2011). It's my campaign I'll cry if I want to: How and when
campaigns use emotional appeals. Political Psychology, 32(3), 439-458.....................................29
Lecture 5 – Emotional Campaigning.................................................................................30
Nai, A., Schemeil, Y., & Marie, J. L. (2017). Anxiety, sophistication, and resistance to persuasion:
Evidence from a quasi-experimental survey on global climate change. Political Psychology, 38(1),
137-156.......................................................................................................................................34

, Walter, A. S., & Drochon, H. (2020). Conspiracy thinking in Europe and America: A comparative
study. Political Studies, 0032321720972616...............................................................................35
Lecture 6 – Persuasion and conspiracy theories................................................................35
Lau, R. R., Andersen, D. J., & Redlawsk, D. P. (2008). An exploration of correct voting in recent
US presidential elections. American Journal of Political Science, 52(2), 395-411.........................37
Lau, R. R., & Redlawsk, D. P. (2001). Advantages and disadvantages of cognitive heuristics in
political decision making. American Journal of Political Science, 951-971...................................38
Lecture 7..........................................................................................................................39

,Relevant notes about the course:

- Written academic assignment (30%)
o Case study, visual examples, reference to course theories
o The goal of the case study is to illustrate through a specific example
a theoretical point discussed in class and/or in the weekly readings
o Outside of your comfort zone
o 900 words
o Can be from any era or a fictional example (need to ask him tho)
- Exam (70%)
o Open book
o Cite literature during
o 3-6 hours, 3000 words(ish)
- Overall grade needs to be 5.5
- Information in the syllabus is the reference
- Reflect on concrete examples  always come up with examples when you
encounter new concepts
- Always try to make connections between topics/concepts/weeks

Lecture 1 – The people and its opinion
- 2 main roles of political parties to communicate with citizens
o Political standpoint is to attract voters
 Shift votes via negative campaigning  attracting votes and
changing peoples opinion (psychological component to like
you)
o Political-sociological standpoint is to mobilize people
- Opinions = an evaluation of what someone thinks about a thing;
collections of feelings and attitudes towards something
- Monkey cage
- Positivism epistemological framework
What are opinions?

- Opinions are a key element in contemporary ‘models’ of political
behaviour
- 2 examples of conventional political behaviour
o Emotional
o Protest
- Assumption: measuring opinions allows to predict (voting) behaviour
o Opinions often translate into behaviours
o This creates a media obsession with opinions (frame that political
journalists use to describe political events)
o Political consultants are key players in helping politicians to shape
behaviours
 Opinions are central to how we think about politics
- Historically, the focus on opinions is pretty recent
o 3 models of political behaviours (try to synthesize our
understanding of opinion formation)
 Rational (economic) models
 Central element: individual preferences

,  Behaviours are driven by your preferences.
 ‘homo oeconomicus’  customer with simplified
psychology but full information
o Able to chose among alternatives
o Driven by logic
o Stable taste and preferences
o If identical circumstances identical choice
o Egotistical (no altruistic behaviours) and decide
‘rationally’
 Critique:
o This makes sense most of the time, but are our
preferences always our motivator?
o Do we have stable preferences (key assumption
of model)? Opinions change
o Does not take into account feelings (driven by
logic)
o The assumption that one person can know their
preference about everything.
 Model shows 8 sectors
 Sociological models
 40-50s
 First time from a scientific standpoint that we can see
whether an opinion changed
 Goal: to show that political propaganda works
o Results: preferences are stable in time, with
very little change from political communication
 Key factor: Individual values (brand loyalties) are
stable in time
o Socio-economic values (how your upbringing
influences you)
o Religious affiliation
o Residence (urban vs. rural)
 Urban concentration shrinks, rural
expands
 Social environment matters a lot because
its drives our values
 Critique: if preferences are stable in time, how can we
explain fluctuations in voting choices (aggregated,
individuals)?
o We need a more encompassing model, that
takes into account

 Socio-psychological models (80-90s)
 Michigan model
 Builds on the premises of the Colombia mode
(importance of stable preferences to shape behaviour)
 Adds a psychological perspective to account for short-
term fluctuations
 Focus on three behavioural dispositions

Alle Vorteile der Zusammenfassungen von Stuvia auf einen Blick:

Garantiert gute Qualität durch Reviews

Garantiert gute Qualität durch Reviews

Stuvia Verkäufer haben mehr als 700.000 Zusammenfassungen beurteilt. Deshalb weißt du dass du das beste Dokument kaufst.

Schnell und einfach kaufen

Schnell und einfach kaufen

Man bezahlt schnell und einfach mit iDeal, Kreditkarte oder Stuvia-Kredit für die Zusammenfassungen. Man braucht keine Mitgliedschaft.

Konzentration auf den Kern der Sache

Konzentration auf den Kern der Sache

Deine Mitstudenten schreiben die Zusammenfassungen. Deshalb enthalten die Zusammenfassungen immer aktuelle, zuverlässige und up-to-date Informationen. Damit kommst du schnell zum Kern der Sache.

Häufig gestellte Fragen

Was bekomme ich, wenn ich dieses Dokument kaufe?

Du erhältst eine PDF-Datei, die sofort nach dem Kauf verfügbar ist. Das gekaufte Dokument ist jederzeit, überall und unbegrenzt über dein Profil zugänglich.

Zufriedenheitsgarantie: Wie funktioniert das?

Unsere Zufriedenheitsgarantie sorgt dafür, dass du immer eine Lernunterlage findest, die zu dir passt. Du füllst ein Formular aus und unser Kundendienstteam kümmert sich um den Rest.

Wem kaufe ich diese Zusammenfassung ab?

Stuvia ist ein Marktplatz, du kaufst dieses Dokument also nicht von uns, sondern vom Verkäufer aserena02. Stuvia erleichtert die Zahlung an den Verkäufer.

Werde ich an ein Abonnement gebunden sein?

Nein, du kaufst diese Zusammenfassung nur für 8,49 €. Du bist nach deinem Kauf an nichts gebunden.

Kann man Stuvia trauen?

4.6 Sterne auf Google & Trustpilot (+1000 reviews)

45.681 Zusammenfassungen wurden in den letzten 30 Tagen verkauft

Gegründet 2010, seit 15 Jahren die erste Adresse für Zusammenfassungen

Starte mit dem Verkauf

Kürzlich von dir angesehen

Paket-deal ·

(0)

LATEST NURSING EXAMS & STUDY GUIDES WITH VERIFIED ANSWERS 2024/2025

Prüfung ·

(0)

Test Bank for Geology and the Environment, 8th Edition by Paul Bierman

Prüfung ·

(0)

BIOL 1232K GENERAL BIOLOGY II | BIOL 1232K Exam 2 - Questions and Answers

Prüfung ·

(1)

Cvent Hybrid Events Certification Questions with correct Answers 2024

Prüfung ·

(1)

ATI MED SURG PROCTORED RETAKE EXAM 2019 WITH NGN QUESTION AND ANSWERS

Prüfung ·

(0)

CMIT 321| ETHICAL HACKING| FINAL EXAM WITH CORRECT ANSWERS| 2024|GRADED A

Prüfung ·

(0)

OCI Architect Associate (1Z0-1072) Questions and Answers Already Passed

Prüfung ·

(1)

NURS 612 Advanced Health Assessment Exam 2 Questions and Answers 2023

Prüfung ·

(0)

NURSING 6560, Exam 3 Medsurg | Florida International University | (GRADED A)

8,49 €  52x  verkauft
  • (4)
In den Einkaufswagen
Hinzugefügt