Notizen
Lecture notes Consumer and Economic Psychology 23-24
- Kurs
- Hochschule
Lectures notes Consumer and Economic Psychology (third year bachelor / psychology minor) No lecture given in week 3
[ Mehr anzeigen ]vorschau 2 aus 9 Seiten
Vorschau 2 aus 9 Seiten
In den Einkaufswagen
In den Einkaufswagen
Verkäufer
Folgenlaurakeijzer
Deine Reviews
Inhaltsvorschau
Consumer and economic psychologyLecture notes
Week 1 - Introduction
● Segmentation: ways of differentiating between groups and people
○ Geographical - low specificity, low cost, easier data access
○ Demographic - low specificity, low cost, earlier data access
○ Behavioral - high specificity, higher cost, more difficult data access
○ Psychometric - high specificity, higher cost, more difficult data access
● Consumer and economic psychology is about the interaction between people, goods
and services, and the economy
○ Consumer psychology is about the interaction between products and
people (e.g. product adoption, impact of products on people, product use)
○ Economic psychology promotes and discusses research and policy making
on the interface of psychology and economicts
■ Interaction between people and the economy (e.g. decision making
and how the economy impacts people and the other way around)
Week 2 (1) - The prosocial consumer
● Prosocial behavior is behavior that benefits other people or society as a whole.
Prosocial consumer behavior refers to purchase behavior that benefits others or
society as a whole.
○ Examples:
■ Cause-related marketing (buying x is contributing to y)
■ Charitable giving
■ Consumer activism (boycotting brands)
■ Sustainable purchasing/consumption
■ Volunteerism
■ Ethical purchasing behavior and consumption
○ What is in it for the consumer?: nothing -from a pure altruistic perspective- ->
people have motives to behave prosocially
● Indirect benefits of giving: reputation concerns
○ Reputation for cooperation: you need willingness to confer benefits onto
others, and ability to confer benefits onto others
■ In order to reach this reputation we use prosocial behavior:
altruistic/cooperative actions and costly signaling (engaging in actions
that are costly to you but benefit others in the long run)
○ Study (money allocation): when people can publicly engage in prosocial
behavior they will do so more quickly than in anonymous situations
○ Engaging in visible prosocial behavior enhances one’s reputation
● When we behave prosocially we get a warm glow: experience of joy after giving
● Attitude-behavior gap: there is a gap between people’s attitudes and prosocial
behavior
○ Possible explanations:
■ Need to belong: leads us to behave in any way that is acceptable to
the group, even when the social norm is not very strong
, ● Example: pluralistic ignorance in climate change - need to
belong can be detrimental for some types of prosocial behavior
■ Need to feel good about ourselves: people want to maintain a
positive self-concept and maximize material self-interest
● These can be aligned by:
○ Moral disengagement: people let themselves off the
hook (e.g. through dehumanization (statistical lives),
euphemistic labelling (victims are “collateral damage”)
and diffusion of responsibility)
○ Selective attention (willful ignorance): the decision to
avoid becoming informed about something, in order to
avoid having to make painful decisions that such
information might prompt
■ The people who care most about an issue were
least likely or willing to request information
about that issue: those who care will feel the
most negative emotions / responsibility
○ Do-gooder derogation: moral do-gooders elicit
downward social comparisons and challenge
observers’ moral self-concept, which triggers defensive
processing (discrediting those who do the right thing
helps restore the threatened moral self-concept)
→ Counters prosocial behavior
→ Defensive responses imply that people care
Week 2 (2) - Social inequality
● Social inequality - social stratification: early thoughts
○ Differences in ownership of the means of production: owners vs. employees
(Marx)
■ Working class vs. owners of means and productions -> social classes
-> class struggle
○ Several sources of inequality: economic situation, social status, and power
(Weber)
● Social inequality has different dimensions and these have different consequences for
preferences, such as the economic and educational dimension
○ Terms and indicators: social class, occupation, income/wealth, education, and
socioeconomic status
○ Education is a dimension of inequality in its own right and is more related to
social status – gives access to occupations with higher incomes
○ Income: people can only spend what they have
■ Research about decision making when people have few resources:
poor decisions, focus on short-term, lower performance on cognitive
tasks - but focus on short term is often functional and adaptive
■ Rational actor model: people make decisions in their own best
interest, but inequality is also a social divide:
● People form groups based on SES
● Segregation
● Groups have values and norms
Alle Vorteile der Zusammenfassungen von Stuvia auf einen Blick:
Garantiert gute Qualität durch Reviews
Stuvia Verkäufer haben mehr als 700.000 Zusammenfassungen beurteilt. Deshalb weißt du dass du das beste Dokument kaufst.
Schnell und einfach kaufen
Man bezahlt schnell und einfach mit iDeal, Kreditkarte oder Stuvia-Kredit für die Zusammenfassungen. Man braucht keine Mitgliedschaft.
Konzentration auf den Kern der Sache
Deine Mitstudenten schreiben die Zusammenfassungen. Deshalb enthalten die Zusammenfassungen immer aktuelle, zuverlässige und up-to-date Informationen. Damit kommst du schnell zum Kern der Sache.
Häufig gestellte Fragen
Was bekomme ich, wenn ich dieses Dokument kaufe?
Du erhältst eine PDF-Datei, die sofort nach dem Kauf verfügbar ist. Das gekaufte Dokument ist jederzeit, überall und unbegrenzt über dein Profil zugänglich.
Zufriedenheitsgarantie: Wie funktioniert das?
Unsere Zufriedenheitsgarantie sorgt dafür, dass du immer eine Lernunterlage findest, die zu dir passt. Du füllst ein Formular aus und unser Kundendienstteam kümmert sich um den Rest.
Wem kaufe ich diese Zusammenfassung ab?
Stuvia ist ein Marktplatz, du kaufst dieses Dokument also nicht von uns, sondern vom Verkäufer laurakeijzer. Stuvia erleichtert die Zahlung an den Verkäufer.
Werde ich an ein Abonnement gebunden sein?
Nein, du kaufst diese Zusammenfassung nur für 5,39 €. Du bist nach deinem Kauf an nichts gebunden.
Kann man Stuvia trauen?
4.6 Sterne auf Google & Trustpilot (+1000 reviews)
45.681 Zusammenfassungen wurden in den letzten 30 Tagen verkauft
Gegründet 2010, seit 14 Jahren die erste Adresse für Zusammenfassungen