Putnam Investments of Boston offers a wide range of mutual funds through independent brokers. To gain a competitive advantage over other mutual fund companies, Putnam now provides brochures and prospectuses of their mutual funds to brokers within 24 hours of request. This is an example of
a.Low-...
putnam investments of boston offers a wide range o
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Putnam Investments of Boston offers a wide range of mutual funds through independent brokers.
To gain a competitive advantage over other mutual fund companies, Putnam now provides
brochures and prospectuses of their mutual funds to brokers within 24 hours of request. This is
an example of
a.Low-cost strategy
b.Differentiation strategy
c. Responsiveness strategy
d. Service strategy correct answers C
An operations task performed at Hard Rock Café is
a.borrowing funds to build a new restaurant
b.advertising changes in the restaurant menu
c.calculating restaurant profit and loss
d.preparing employee schedules correct answers D
The five elements in the management process are
a.organize, plan, control, staff, and manage
b.plan, organize, staff, lead, and control
c.plan, lead, organize, manage, and control
d.plan, direct, update, lead, and control
e.accounting/finance, marketing, operations, and management correct answers B
Which of the following is NOT a typical operations management function?
a.Produce a cell phone
b.Set up and manage cell phone accounts
c.Produce an advertising campaign for a cell phone
d.Monitor the quality of cell phone production correct answers C
BMW's plant in Spartansburg, SC developed the BMW X5 (new SUV) in 35 months. They have
an aggressive target of reducing new product development cycles by 30%. This is an example of
the operations management competitive advantage of
a.Differentiation
b.Cost
c.Response
d.Mass customization correct answers C
Customers of Dell Computers can order their computers on-line. Once the order is placed, Dell
starts to assemble the computer. Dell has recently reduced the time it takes to assemble a
computer from 10 hours to 8 hours. This is an example of competing by
, a.Response
b.Differentiation
c.Low-cost
d.Quality correct answers A
Among department stores, Nordstrom has a reputation for highly personalized customer service.
This is an example of which OM strategy?
Southwest Airlines has streamlined its facilities to minimize the cost of scheduling crew changes,
maintenance, and inventories of parts. This is an example of which OM strategy?
Which of the following products is likely to be assembled on a repetitive-process line?
a.beer
b.surgery
c.television sets
d.motor oil correct answers C
At Nike iD's website you can design your own shoe including selecting the uppers color and
material, color of the Nike swoosh, sole, tongue and your own personalized ID. Three to four
weeks later the shoe you designed is delivered to your home. This is an example of
a.Supply-chain strategy
b.Low-cost strategy
c.Job-shop process
d.Mass customization correct answers D
Fender's Custom Shop has produced guitars for many famous and gifted guitarists including Eric
Clapton, John Deacon (Queen), and David Gilmore (Pink Floyd) to name a few. The Shop uses
new and highly specialized equipment. Highly detailed inlay work is performed with a Hegner
precision scroll saw. Final assembly of the guitars is done by actual musicians. What type of
process strategy is utilized by Fender's Custom Shop?
a.Job shop
b.Batch
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