Elm model - Studienführer, Klassennotizen & Zusammenfassungen

Model in Marketing Communication Through Social MediaAbstract. Tourism is considered one important sector of Indonesia’s development, and the government has launched ‘Five Super Priority Tourism Destinations’ to enhance the industry; however, the pandemic has decreased the number of foreign tourists, and the limitation to travel abroad actually creates an opportunity to increase domestic tourist visits to these destinations. As social media nowadays has become an important channel in m...

Chapter 6: Perception Perception in the context of consumer behaviour The perceptual process: sensation, attention, interpretation Selective attention, distortion, and retention Subliminal perception and its impact on consumer behaviour Chapter 7: Learning Behavioural learning theories Classical conditioning and its application in marketing Operant conditioning and consumer behaviour Cognitive learning theories and their relevance Chapter 8: Motivation Understanding consumer mot...

Summary of all key questions for the Persuasive Communication exam with extra information about all important things in the reader

This is a summary of the Elaboration Likelihood Model (ELM) of Richard Petty and John Cacioppo, which is part of the Introduction to Communication Science course at the UvA. (This is the theory discussed in the "Media Use" module)

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EXAM 2 Questions & Answers (8) Which of the following behavioral changes best illustrates the process of learning? - ANSWER-*practicing* treading water so that you will be able to swim. (8) learning is traditionally divided into three categories: associative, non-associative & _________ - ANSWER-observational (8) which process best illustrates the effect of developmental stages on the interaction between instant and learning? - ANSWER-imprinting (9) jeremy is typing a term paper on h...

1. Which of the following professions use the computer as a tool? a. Accountants b. Engineers c. Mechanics d. Nurses e. All of the above ANS: E 2. The computer can do such a wide variety of tasks because: a. It can be programmed b. It is a machine c. It contains a central processing unit (CPU) d. It has the ability to connect to the Internet ANS: A 3. Computer programming is: a. An art b. A science c. Both of the above d. Neither of the above ANS: C 4. Another ter...

Read the sentence. Frida Kahlo, one of the most talented artists of the twentieth century, is best known for her brightly colored self-portraits. Which type of language is used in this sentence? formal, objective formal, subjective informal, objective informal, subjective Formal, objective Look at the painting. Which conclusion about this painting is mostappropriate given its details? The calm setting and women's body language depict a mood of chaos and confusion. The women...

Read the sentence. Frida Kahlo, one of the most talented artists of the twentieth century, is best known for her brightly colored self-portraits. Which type of language is used in this sentence? formal, objective formal, subjective informal, objective informal, subjective Formal, objective Look at the painting. Which conclusion about this painting is mostappropriate given its details? The calm setting and women's body language depict a mood of chaos and confusion. The women...