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Onderzoek: Inspiration (Cijfer 6,9)
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Creative BusinessINSPIRATIONVERSLAG
Selina Eckes
500836497
Blauw 102C
Onderzoek: Inspiration
G. A. J. Deriga
30-09-2019
, [Inspirationverslag/Selina Eckes]
Voorwoord
Voor u ligt het Inspiration verslag dat gemaakt is voor het vak Inspiration. In dit verslag
wordt er onderzoek gedaan verschillende onderwerpen over de doelgroep van 8 t/m 12
jaar. Nadat dit onderzoek gedaan was zijn er ontwerpcriteria naar voren gekomen, met
deze criteria wordt een YouTube video gemaakt voor het WWF. Dit verslag is geschreven
voor de opleiding Creative Business aan de Hogeschool van Amsterdam en in opdracht
van het WWF.
Ik wens u veel leesplezier toe.
Selina Eckes
Student Creative Business aan de Hogeschool van Amsterdam
2
, [Inspirationverslag/Selina Eckes]
Inhoudsopgave
Voorwoord...........................................................................................................................................................................2
Managementsamenvatting.............................................................................................................................................5
Hoofdstuk 1: De inleiding...............................................................................................................................................6
1.1 De aanleiding..................................................................................................................................................................................... 6
1.1.1 De opdrachtgever.......................................................................................................................................................... 6
1.1.2 Doel en doelgroep......................................................................................................................................................... 6
1.1.3 Ontwerpeisen.................................................................................................................................................................. 6
1.2 Onderzoeksopzet............................................................................................................................................................................... 6
1.2.1 Ontwerpvraag en onderzoeksdoel.......................................................................................................................... 6
1.2.2 Deelvragen en subdeelvragen.................................................................................................................................. 6
1.2.3 Onderzoeksaanpak....................................................................................................................................................... 6
Hoofdstuk 2..........................................................................................................................................................................7
2.1 Opzet en aanpak............................................................................................................................................................................... 7
2.2 Resultaten............................................................................................................................................................................................ 7
2.2.1 Doelgroep:........................................................................................................................................................................ 7
2.2.2 Trends................................................................................................................................................................................ 8
2.2.3 Best Practices.................................................................................................................................................................. 8
2.2.4 De opdrachtgever.......................................................................................................................................................... 9
2.3 Intercriteria 1.0.............................................................................................................................................................................. 10
2.3.1 Inhoud............................................................................................................................................................................. 10
2.3.2 Vorm................................................................................................................................................................................ 10
- Maak gebruik van humor................................................................................................................................................ 10
2.3.3 Techniek......................................................................................................................................................................... 10
2.3.4 Ontwerpeisen............................................................................................................................................................... 10
Hoofdstuk 3.......................................................................................................................................................................10
3.1 Opzet en aanpak............................................................................................................................................................................. 10
3.2 Resultaten......................................................................................................................................................................................... 10
3.2.1 Inhoud............................................................................................................................................................................. 10
3.2.2 Vorm................................................................................................................................................................................ 11
3.2.3 Techniek......................................................................................................................................................................... 11
3.3 Ontwerpcriteria.............................................................................................................................................................................. 11
3.3.1 Inhoud............................................................................................................................................................................. 11
3.3.2 Vorm................................................................................................................................................................................ 11
3.3.3 Techniek......................................................................................................................................................................... 11
3.3.4 Ontwerpeisen............................................................................................................................................................... 11
Reflectie..............................................................................................................................................................................12
APA Bronnenlijst:............................................................................................................................................................13
Bijlagen...............................................................................................................................................................................14
Cars Excel.................................................................................................................................................................................................. 14
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