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Unit 5 Assignment 1, P2 - Marketing Travel and Tourism Products and Services
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P2 for unit 5 assignment 1 travel and tourism Passed first time
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Company ethosa company ethos is a set of values and beliefs that is set by a company. These are
most commonly shown in a statement, the statement is used to communicate the
objectives of the company to the stakeholders, it is also used to be able to help the
employees by giving them a guide of what to follow. A company ethos can change
how a company works or produce their products, a company ethos could be to
become more environmentally friendly and have environmental awareness
Company ethos can have a big change in products such as if alton towers want to be
more socially responsible they will have to change their products as the products
they might sell could be bad for the environment so they would change their
packaging of food/drinks that they sell to be more environmentally friendly. They
would also have to change their marketing to say that they are now more
environmentally friendly.
Consumer protection
Consumer protection is in reference to legislation, standards and codes of practise
that are put in place in order to protect any consumers from unfair trading, in 1987
the consumer protection act was passed that makes giving customer misleading
prices about goods and services a crime, such as if a company where to say that
they have wheelchair accessibility throughout their park and when you arrive there
isn't chair accessibility then that would be in breach of the customer protection act.
Ulster folk and transport museum have to make sure that all of their customers are
safe and are protected whilst protecting their company
Standards of practice
The british code of advertising, sales promotion and direct marketing have principles,
some of which are
● All advertising should respect the principles of fair competition generally
accepted in business
● No advertisements should bring advertisements into disrepute
● All advertisements should be legal, decent, honest and truthful
the advertising standards authority -
They enforce the rules that are listed above, they enforce legislation concerning the
decency honesty and legality of all advertisements, they produce codes of practise
for the prep of promotional materials and they also monitor the content of printed ads
and deal with complaints
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