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BTEC Level 3 Business - Unit 26 - P1 and P2
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BTEC Level 3 Business - Unit 26 - P1 and P2
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Understand the Importance of Information to OrganisationsUnit 26 - P1 and P2
P1
What Customer Data is Collected
Tesco collect a variety of different information and data. When signing up to a
Tesco Clubcard they ask you to provide your; title (Miss, Mr, Ms…etc.), first
name and last name, phone number, postcode and address, and your email.
They also ask you to set a password for your account. There are also check
boxes at the end which asks what you want to opt into, the first one is selected
automatically, which is Tesco stores, this will give you access to coupons to
spend in store on things like groceries…etc. The other options are available for
you to select they are Tesco bank and Tesco mobile. Additionally, data about
customer habits is also collected.
How Data is Collected
The data is collected in different ways. Firstly, when a customer signs up for a
Clubcard is how Tesco collects your personal information and information for
your account. Furthermore, they collect information when the customer goes
shopping. When the customer does a shop they then go to the checkout scan
all their items and then before paying they scan their Clubcard which then ads
points to it; they collect points which earns them vouchers to spend. When a
customer scans their Clubcard information about their shopping is collected
such as the date, time and checkout number; and the items the customer has
purchased and the quantity of each item; how much is spent and the method
of payment and any uses of promotions.
Who Uses it
There are many branches of Tesco that use the data collected. Tesco stores use
it to enable them to send vouchers to the customers to spend in store on
things like groceries…etc. Other branches that use the data are Tesco baby
club, reward partners, Tesco bank, Tesco mobile, Tesco car insurance and
Tesco travel insurance. Customers also get Christmas savings, Delivery savings,
and they also get the opportunity to enter competitions and may be
competition winners.
What Sort of Data
Tesco use qualitative and quantitative, and primary and secondary data.
Qualitative data they use includes reviews from customers on sites such as
Facebook. Quantitative data they use includes the number of products they
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