Other
IBSCM assignment 2 - University of Groningen BDK TM
- Course
- Institution
IBSCM assignment 3, written in . Part of the bachelor bedrijfskunde at the University of Groningen.
[Show more]
Seller
Follow
RUGstudent123
Reviews received
Content preview
12-03-2019ASSIGNMENT 2: CASE COUNTER
INTERNATIONAL BUSINESS AND SUPPLY CHAIN MARKETING
, Part 1. Supply Chain of Counter
The Supply Chain of Counter and its Decoupling Points
Part 2. Supply Chain of Counter (Order prepared is also placed here to clearly view how Part 1 and 2 are
interlinked)
As mentioned in the first lecture on SCM, a Customer Order Decoupling Point is the point where
order-driven activities are separated from forecast driven activities. As can be seen above there are
two CODP’s, for both type of products of Counter. The first type of product is the Shop Design,
which has its decoupling point after the order has been prepared but before the production has
started. This decoupling point can therefore be defined as an Engineer-to-Order. The Shop Design
products are more unique and the variety of these products is endless, as mentioned in the case. The
products need to be designed based on the order so the order is assigned to a customer starting at the
beginning of the production process. Most likely reason for placing the CODP at this point is thus
to offer maximum customisation possible to the customer. Employees also mention that creativity,
and being innovative and flexible, while offering quality are their focus points, which is clearly
visible in the way this CODP has been placed. These characteristics make up for Counter’s
strongest competitive advantage point and therefore the CODP has been placed at this point.
The second type of product is the Office Design, which has its decoupling point after the steel
making unit, but before the welding unit. This is done based on the assumption that the Office
Design products are still customizable according to sub parts, colour, or size. This decoupling point
is a Make-to-Stock. In the case it is mentioned that the logistical concept of Counter regarding
office design is mass customization, which can be achieved by “producing standard modules in
batches and customising the product by combining different modules and spraying the product in
the colour requested”. The products thus exist of basic standard modules that can be combined
differently considering sub-parts, colour, or size. Moreover, there are only four main product groups
in Office Design, which makes it easier to group them together into one MTS CODP. This modular
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RUGstudent123. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.27. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82191 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now