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, EINDVERSLAGSTUDENTEN:
ELINE KIMPE LOUISE LAMBRECHT
HAZEM SEROUR CHELSEA WILLEMS
BEDRIJFSMANAGEMENT – START-UP FUNDAMENTALS
SCHOOLJAAR 2019 – 2020
,Inhoudsopgave
Inleiding................................................................................................................................ 4
Stap 1: Ontwerpen................................................................................................................ 5
1. Basis idee en probleem die wij zullen oplossen met ons product/ dienst.........................5
1.1. Idee........................................................................................................................... 5
1.2. Oplossen probleem (impact).....................................................................................5
1.3. Rolverdeling binnen het team....................................................................................5
2. Onze why, missie, visie en waardenset...........................................................................6
2.1. Why – Waarom doen we wat we doen?....................................................................6
2.2. How – Hoe gaan we onze why realiseren?...............................................................6
2.3. What - Wat doen we?................................................................................................7
2.4. Missie ....................................................................................................................... 7
2.5. Visie ......................................................................................................................... 7
2.6. Waardenset ............................................................................................................. 7
3. Huisstijl............................................................................................................................ 7
4. Logo & slogan.................................................................................................................. 8
4.1. Logo.......................................................................................................................... 8
4.2. Slogan....................................................................................................................... 8
5. Klant begrijpen................................................................................................................. 8
5.1. Buyer Persona.......................................................................................................... 8
6. Onderzoek....................................................................................................................... 0
6.1. Design Criteria Canvas.............................................................................................0
Stap 2: Uitwerken................................................................................................................. 0
1. Strategisch kader schetsen..............................................................................................0
1.1. Strategie.................................................................................................................... 0
1.2. Inschatting marktaantrekkelijkheid............................................................................1
2. Businessmodel................................................................................................................ 0
Stap 3: Onderbouwen.......................................................................................................... 0
1. Field research.................................................................................................................. 0
2. Financieel plan................................................................................................................. 0
2.1. Xerius........................................................................................................................ 0
2.2. Investeringsoverzicht.................................................................................................3
2.3. Break-even................................................................................................................ 3
3. Het prototype................................................................................................................... 5
3.1. Goedkope versie.......................................................................................................5
3.2. Duurdere versie.........................................................................................................6
, Stap 4: Testen....................................................................................................................... 7
1. Website............................................................................................................................ 7
2. Facebook......................................................................................................................... 9
3. Werkwijze...................................................................................................................... 10
Bronnenlijst........................................................................................................................ 11
Bijlagen............................................................................................................................... 13
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