Essay
P2 P3 M1 Unit 33: The Impact of ICT on Business
- Course
- Institution
Grade achieved Distinction without corrections needed
[Show more]
Seller
Follow
shirinbayryam
Content preview
Unit 33: The Impact of ICT on BusinessTask 2: P2 P3 M1
In this task I will create a report in which I will describe how the internet and world
wide web is used or can be used by two contrasting businesses.
The two businesses that I will talk about are Amazon and Lidl. This is because
Amazon is a business that operates online, whilst Lidl operates offline and has a
website.
Selling goods and services - Amazon is a business based online. They sell
their goods on their website and mobile app. They have different categories of
products which they offer. Amazon does not have physical stores, it has
storages. Lidl does not sell their products online. The business has a website
but the only purpose it has is to inform customers of their products, their store
locations and the working times, online leaflets, newsletter, customer service
and to promote their social media. Lidl could use the internet and their website
to sell their products there, it will be very beneficial for them because
customers will find it more efficient and therefore they will be encouraged to
buy from them more. Lidl now offers home deliveries but they can also
consider collections from stores.
Lidl will increase their revenue because nowadays almost everyone uses
smartphones and customers will find it more easy to purchase goods through
their phone and have them delivered to their door. In 2019, 79% of UK adults
own a smartphone.
● Promotion - Amazon uses different types of social media in which they
promote their business and products through posts. Being in this community
allows them to reach to more people, they use different strategies such as
humorously engaging with customers.
, Unit 33: The Impact of ICT on Business
The way Amazon uses Instagram is by interviews with artists and authors &
product promotion through video content.
Amazon’s strategy on Instagram is very similar to how it uses Facebook,
except for company news updates. However, their creative use of Instagram
stories also allows them to promote interviews with artists, authors and
influencers, with the option to swipe up to purchase their music, books or
other items on Amazon.
Lidl also uses different social media platforms to promote their business and
products. They upload regularly - at least once a week, with their weekly
promotions and any additional services that they will offer. This is beneficial
for the business because their existing customers will be able to easily find
out about offers and any news about the business. Their promotion will be
able to reach new and existing customers more easily because before the
only way to find out about promotions is through the leaflets that are offered in
their stores.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller shirinbayryam. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $20.18. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52510 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now