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Marketing Management Module Chapter 15
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Designing and Managing Integrated Marketing Channels With activities included.
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Marketing Management Page 1 of 13Delivering Value
Topic: Designing and Managing Integrated Marketing Channels
Welcome Notes:
WELCOME BSBA STUDENTS!!!
Get ready to be challenge…
Learn something new every day by adapting the
‘New Normal’
I. INTRODUCTION:
In this module we will consider strategic and tactical issues with integrating marketing channels and
developing value networks.
II. OBJECTIVES:
At the end of this module, you should be able to:
1. Discuss what work do marketing channels perform and how should channels be designed;
2. Discuss what decisions do companies face in managing their channels and how should companies
integrate channels and manage channel conflict; and
3. Discuss in what are the key issues with e-commerce and m-commerce.
III. PRELIMINARY ACTIVITIES:
Before you proceed to the main lesson, test yourself in this activity.
Retrieved from: https://www.igd.com/research/retail/cgf-evolution-of-the-physical-store December 1, 2020
, Marketing Management Page 2 of 13
Delivering Value
Think of your favorite brand, how have they distributed their products to the consumers? What channels did
they use and how was it effective?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
GREAT!!!
You may now proceed to the main lesson.
IV. LESSON PROPER
Based on the preliminary activities, what did you notice about it?
_______________________________________________________
CONGRATULATIONS!
You may now proceed to the lesson.
Let’s Begin!
Designing and Managing Integrated Marketing Channels
Value Network System – a system of alliances and partnerships used by an organization to source,
augment, and deliver its service or product offerings.
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