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Marketing summary chapter 9
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Marketing summary Principles of Marketing 18th edition
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Thursday, 4 March yChapter 9 marketing marketing
Developing New Products and Managing the
Product Life Cycle
New Product Development Strategy................................3
The New Product Development Process...........................3
Idea Generation..........................................................3
Internal Idea Sources...........................................................3
External Idea Sources..........................................................3
Crowdsourcing.....................................................................3
Idea Screening............................................................4
Concept Development and Testing...............................4
Concept Development.........................................................4
Concept Testing...................................................................4
Marketing Strategy Development................................4
Business Analysis.......................................................5
Product Development..................................................5
Test Marketing...........................................................5
Commercialization......................................................5
Managing New Product Development...........................6
Customer-Centered New Product Development...................6
Team-Based New Product Development..............................6
Systematic New Product Development................................6
Product Life-Cycle Strategies..........................................6
Introduction Stage......................................................8
Growth Stage..............................................................8
1
, Thursday, 4 March y
Maturity Stage............................................................9
Decline Stage.............................................................9
Additional Product and Service Considerations...............10
Product Decisions and Social Responsibility...............10
International Product and Services Marketing............11
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