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Digitale Media: Concept (cijfer 7,6)
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Creative BusinessDIGITALE MEDIA: CONTENT
WORDPRESS PORTFOLIO
Selina Eckes
500836497
Blauw 102C
Digitale media: content
J.G. Veenstra
19-01-20
, [Content - Selina Eckes]
Inhoudsopgave
Voorwoord ........................................................................................................................................ 4
H1 Concept en Planning ................................................................................................................ 5
1.1 Beschrijving Concept ......................................................................................................................... 5
1.2 Planning: Contentbehoefte .............................................................................................................. 5
1.3 Planning: Contentflow .................................................................................................................. 6
1.3.1 Blogpost - Onderneming van de dag! ........................................................................................................................ 6
1.3.2 Video – Het product van (…)/ Een dag uit het leven van (…) ......................................................................... 6
1.3.3 Activiteit – Even een relax momentje........................................................................................................................ 6
1.3.4 Special – Een terugblik ............................................................................................................................................ 7
H2 Creëren ........................................................................................................................................ 8
2.1 Creëren: Onderbouwing keuzes content typen ................................................................... 8
2.1.1 Blogpost – Onderneming van de dag! ............................................................................................................... 8
2.1.2 Video – Het product van (…)/ Een dag uit het leven van (…) ................................................................. 8
2.1.3 Activiteit – Even een relax momentje ............................................................................................................... 8
2.1.4 Special – Een terugblik ............................................................................................................................................ 8
2.2 Creëren: Contentmodel content typen .................................................................................... 9
2.2.1 Contentmodel content typen Blogpost – onderneming van de dag! ............................................................ 9
2.2.2 Contentmodel content typen Video – Het product van (…)/ Een dag uit het leven van (…) ...........10
2.2.3 Contentmodel content typen Activiteit – Even een relax momentje .........................................................11
2.2.4 Contentmodel content typen Special – Een terugblik ......................................................................................12
H3 Publiceren ................................................................................................................................. 13
3.1 Verantwoording keuze kanalen.................................................................................................. 13
3.1.1 Instagram.............................................................................................................................................................................13
3.1.2 Facebook ..............................................................................................................................................................................13
3.1.3 YouTube ...............................................................................................................................................................................13
H4 Meten en Optimaliseren....................................................................................................... 14
4.1 Doelstellingen concept & content .............................................................................................. 14
4.1.1 Doelstellig content type 1: Blogpost – onderneming van de dag! ...............................................................14
4.1.2 Doelstellig content type 2: Video – Het product van (…)/ Een dag uit het leven van (…) ................14
4.1.3 Doelstellig content type 3: Activiteit – Even een relax momentje ..............................................................14
4.1.4 Doelstellig content type 4: Special – Een terugblik ...........................................................................................14
4.2 KSF en KPI .......................................................................................................................................... 14
4.2.1 Blogpost – onderneming van de dag! ......................................................................................................................14
4.2.2 Video – Het product van (…)/ Een dag uit het leven van (…) .......................................................................14
4.2.3 Activiteit – Even een relax momentje......................................................................................................................15
4.2.4 Special – Een terugblik...................................................................................................................................................15
2
, [Content - Selina Eckes]
5 Beheren......................................................................................................................................... 16
5.1 behoudsplan ...................................................................................................................................... 16
5.1.1 Blogpost – onderneming van de dag! ......................................................................................................................16
5.1.2 Video – Het product van (…)/ Een dag uit het leven van (…) .......................................................................16
5.1.3 Activiteit – Even een relax momentje......................................................................................................................16
5.1.4 Special – Een terugblik...................................................................................................................................................16
5.2 Metadata ............................................................................................................................................. 16
5.2.1 Blogpost – onderneming van de dag! ......................................................................................................................16
5.2.2 Video – Het product van (…)/ Een dag uit het leven van (…) .......................................................................16
5.2.3 Activiteit – Even een relax momentje......................................................................................................................16
5.2.4 Special – Een terugblik...................................................................................................................................................16
H6 Evaluatie .................................................................................................................................... 17
6.1 Planning .............................................................................................................................................. 17
6.2 Concentratie ...................................................................................................................................... 17
6.3 Mensen helpen .................................................................................................................................. 17
H7 Contentplanning ..................................................................................................................... 18
7.1 Weekplanning ................................................................................................................................... 18
7.2 Jaarplanning ...................................................................................................................................... 18
Bronnenlijst .................................................................................................................................... 19
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