Dit is het strategisch plan die je voor het vak HGP moet maken. Het heet HOTS (Hotel stimulatie game). Het is een lang verslag. We hebben er een 9,3 voor behaald. Ons hotel heette de Lelie hotel. Met zn drieën hebben we er veel tijd aan besteed. Het verslag is in het Nederlands geschreven.
,Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
Content
Management team ....................................................................................................................... 7
1 Business analysis & Strategy Plan General manager ............................................................... 8
1.1 General business analysis General manager Year 0 ................................................................... 8
1.1.1 Strategy General management Year 0 ........................................................................... 8
1.1.2 Results KPIs Year 0 ......................................................................................................... 10
1.1.3 SWOT current [General management] situation .......................................................... 12
1.2 Strategy Plan General Management Year 1 ............................................................................. 12
1.2.1 General management Strategy Year 1 .......................................................................... 12
1.2.2 Targets [Department] KPIs Year 1 ................................................................................ 13
1.2.3 Planning of general management decisions Year 1 ..................................................... 15
2 Evaluation Year 1 General manager ..................................................................................... 18
2.1 Description Choices Year 1 and employed strategy ................................................................. 18
2.1.1 Strategy, planning and choices...................................................................................... 18
2.1.2 Problems and solutions ................................................................................................. 18
2.2 Results KPIs Year 1.................................................................................................................... 18
2.2.1 Development KPIs General manager during Year 1 ...................................................... 18
2.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 18
2.3 Conclusions Year 1 ................................................................................................................... 18
2.3.1 Evaluation of the implemented strategy....................................................................... 18
2.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 18
3 Results General manager Year 0 – Year 3 ............................................................................. 19
3.1 Summary results General manager Year 0 – Year 3 ................................................................. 19
3.1.1 Qualitative results ......................................................................................................... 19
3.1.2 Results KPIs .................................................................................................................... 19
3.1.3 Explanation developments results ................................................................................ 19
3.2 Evaluation General manager strategy ...................................................................................... 19
3.2.1 Strengths and weakness in the applied General manager strategy.............................. 19
3.2.2 General conclusions results General manager .............................................................. 19
3.2.3 Advise KPIs and strategy to the General manager Year 4 ............................................. 19
4 Business analysis & Strategy Plan Marketing........................................................................ 20
4.1 Internal Rooms Division analysis Year 0 ................................................................................... 20
4.1.1 Strategy Marketing Year 0 ............................................................................................. 20
4.1.2 Results KPIs Year 0 ......................................................................................................... 20
4.1.3 SWOT current Marketing situation ............................................................................... 22
4.2 Strategy Plan [Department] Year 1 .......................................................................................... 23
4.2.1 Marketing Strategy Year 1 ............................................................................................. 23
4.2.2 Targets Marketing KPIs Year 1 ....................................................................................... 25
4.2.3 Planning of Marketing decisions Year 1 ........................................................................ 26
5 Evaluation Year 1 Marketing ............................................................................................... 30
5.1 Description Choices Year 1 and employed strategy ................................................................. 30
5.1.1 Strategy, planning and choices...................................................................................... 30
5.1.2 Problems and solutions ................................................................................................. 30
5.2 Results KPIs Year 1.................................................................................................................... 30
5.2.1 Development KPIs Marketing during Year 1 ................................................................. 30
5.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 30
5.3 Conclusions Year 1 ................................................................................................................... 30
5.3.1 Evaluation of the implemented strategy....................................................................... 30
5.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 30
6 Results Marketing Year 0 – Year 3........................................................................................ 31
6.1 Summary results Marketing Year 0 – Year 3 ............................................................................ 31
2 9-3-2021
,Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
6.1.1 Qualitative results ......................................................................................................... 31
6.1.2 Results KPIs .................................................................................................................... 31
6.1.3 Explanation developments results ................................................................................ 31
6.2 Evaluation Marketing strategy ................................................................................................. 31
6.2.1 Strengths and weakness in the applied Marketing strategy ......................................... 31
6.2.2 General conclusions results Rooms Division ................................................................. 31
6.2.3 Advise KPIs and strategy to the Marketing manager Year 4 ......................................... 31
7 Business analysis & Strategy Plan Financial management ..................................................... 32
7.1 Financial management analysis Year 0 .................................................................................... 32
7.1.1 Strategy Financial Management Year 0......................................................................... 32
7.1.2 Results KPIs Year 0 ......................................................................................................... 33
7.1.3 SWOT current financial mangement situation .............................................................. 34
7.2 Strategy Plan financial mangement Year 1 .............................................................................. 35
7.2.1 Financial management Strategy Year 1 ......................................................................... 35
7.2.2 Targets financial mangement KPIs Year 1 .................................................................... 36
7.2.3 Planning of financial management decisions Year 1 .................................................... 37
8 Evaluation Year 1 Financial management ............................................................................. 38
8.1 Description Choices Year 1 and employed strategy ................................................................. 38
8.1.1 Strategy, planning and choices...................................................................................... 38
8.1.2 Problems and solutions ................................................................................................. 38
8.2 Results KPIs Year 1.................................................................................................................... 38
8.2.1 Development KPIs Financial management during Year 1 ............................................. 38
8.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 38
8.3 Conclusions Year 1 ................................................................................................................... 38
8.3.1 Evaluation of the implemented strategy....................................................................... 38
8.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 38
9 Results Financial management Year 0 – Year 3 ..................................................................... 39
9.1 Summary results Financial management Year 0 – Year 3 ........................................................ 39
9.1.1 Qualitative results ......................................................................................................... 39
9.1.2 Results KPIs .................................................................................................................... 39
9.1.3 Explanation developments results ................................................................................ 39
9.2 Evaluation Financial management strategy ............................................................................. 39
9.2.1 Strengths and weakness in the applied Financial management strategy ..................... 39
9.2.2 General conclusions results Rooms Division ................................................................. 39
9.2.3 Advise KPIs and strategy to the Financial manager Year 4 ........................................... 39
10 Business analysis & Strategy Plan Rooms Division Management ........................................... 40
10.1 Internal Rooms Division analysis Year 0 .............................................................................. 40
10.1.1 Strategy Rooms Division Management Year 0 .............................................................. 40
10.1.2 Results KPIs Year 0 ......................................................................................................... 40
10.1.3 SWOT current Rooms Division Management situation................................................. 41
10.2 Strategy Plan Rooms Division Management Year 1 ............................................................. 42
10.2.1 Rooms Division Management Strategy Year 1 .............................................................. 42
10.2.2 Targets Rooms Division Management KPIs Year 1 ........................................................ 43
10.2.3 Planning of Rooms Division Management decisions Year 1.......................................... 46
11 Evaluation Year 1 Rooms Division Management................................................................... 48
11.1 Description Choices Year 1 and employed strategy ............................................................ 48
11.1.1 Strategy, planning and choices...................................................................................... 48
11.1.2 Problems and solutions ................................................................................................. 48
11.2 Results KPIs Year 1 ............................................................................................................... 48
11.2.1 Development KPIs Rooms Division Management during Year 1 ................................... 48
11.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 48
11.3 Conclusions Year 1 ............................................................................................................... 48
3 9-3-2021
, Final Report Lily Hotel & Restaurant Business analysis, Strategy and Results Year 0 – Year 3
11.3.1 Evaluation of the implemented strategy....................................................................... 48
11.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 48
12 Results Rooms Division Management Year 0 – Year 3........................................................... 49
12.1 Summary results Rooms Division Management Year 0 – Year 3 ......................................... 49
12.1.1 Qualitative results ......................................................................................................... 49
12.1.2 Results KPIs .................................................................................................................... 49
12.1.3 Explanation developments results ................................................................................ 49
12.2 Evaluation Rooms Division Management strategy .............................................................. 49
12.2.1 Strengths and weakness in the applied Rooms Division Management strategy .......... 49
12.2.2 General conclusions results Rooms Division ................................................................. 49
12.2.3 Advise KPIs and strategy to the Rooms Division manager Year 4 ................................. 49
13 Business analysis & Strategy Plan Revenue management ..................................................... 50
13.1 Revenue management analysis Year 0 ................................................................................ 50
13.1.1 Strategy Revenue management Year 0 ......................................................................... 50
13.1.2 Results KPIs Year 0 ......................................................................................................... 51
13.1.3 SWOT current Revenue management situation ........................................................... 52
13.2 Strategy Plan Revenue management Year 1........................................................................ 53
13.2.1 Revenue management Strategy Year 1 ......................................................................... 53
13.2.2 Targets [Revenue management] KPIs Year 1 ............................................................... 54
13.2.3 Planning of Revenue management decisions Year 1.................................................... 56
14 Evaluation Year 1 Revenue management ............................................................................. 64
14.1 Description Choices Year 1 and employed strategy ............................................................ 64
14.1.1 Strategy, planning and choices...................................................................................... 64
14.1.2 Problems and solutions ................................................................................................. 64
14.2 Results KPIs Year 1 ............................................................................................................... 64
14.2.1 Development KPIs Revenue management during Year 1.............................................. 64
14.2.2 Comparison set targets and resulting KPIs end of Year 1 ............................................. 64
14.3 Conclusions Year 1 ............................................................................................................... 64
14.3.1 Evaluation of the implemented strategy....................................................................... 64
14.3.2 Improvements of the strategy for Year 2 and 3 ............................................................ 64
15 Results Revenue management Year 0 – Year 3 ..................................................................... 65
15.1 Summary results Revenue management Year 0 – Year 3 .................................................... 65
15.1.1 Qualitative results ......................................................................................................... 65
15.1.2 Results KPIs .................................................................................................................... 65
15.1.3 Explanation developments results ................................................................................ 65
15.2 Evaluation Revenue management strategy ......................................................................... 65
15.2.1 Strengths and weakness in the applied Revenue management strategy ..................... 65
15.2.2 General conclusions results Rooms Division ................................................................. 65
15.2.3 Advise KPIs and strategy to the Revenue manager Year 4............................................ 65
16 Business analysis & Strategy Plan Food & Beverage ............................................................. 66
16.1 Internal Food & Beverage analysis Year 0 ........................................................................... 66
16.1.1 Strategy Food & Beverage Year 0 .................................................................................. 66
16.1.2 Results KPIs Year 0 ......................................................................................................... 66
16.1.3 SWOT current Food & Beverage situation .................................................................... 68
16.2 Strategy Plan Food & Beverage Year 1 ................................................................................ 69
16.2.1 Food & Beverage Strategy Year 1 .................................................................................. 69
16.2.2 Targets F&B KPIs Year 1 ................................................................................................. 69
16.2.3 Planning of [Department] decisions Year 1 .................................................................. 71
17 Evaluation Year 1 Food & Beverage ..................................................................................... 72
17.1 Description Choices Year 1 and employed strategy ............................................................ 72
17.1.1 Strategy, planning and choices...................................................................................... 72
17.1.2 Problems and solutions ................................................................................................. 72
4 9-3-2021
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