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Samenvatting Financial Feasibility - Global Marketing & Sales
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Samenvatting Financial Feasibility - Global Marketing & Sales
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Samenvatting 1Samenvatting
Financial Feasibility
Inhoud
1) Marktpotentieel, marktaandeel,
marktomvang
2) Direct costing, winstschema
3) Prijs, variable kosten, vaste kosten,
Breakevenpunt
4) Prijselasticiteit
5) Brutoverkoopprijs/kostprijsmethode
6) Factoren van prijs
7) Opbrengsten, kosten,
resultatenrekening, winst, verlies
8) Ontvangsten, uitgaven,
liquiditeitsbegroting,
netto-ontvangsten, netto-uitgave
9) Debiteuren- & crediteurenbeheer
Toetsdatum
2020
, Samenvatting 2
Marktpotentieel berekenen | marktpotentieel, marktaandeel, marktomvang
Wat is een markt
Markt en vraag
Stappenplan financiële haalbaarheid:
Stap 1. Bepaal de markt (marktomvang en marktpotentieel)
Stap 2. Bepaal je afzet aan de hand van je verwachte marktaandeel
Stap 3. Bepaal je prijs & marge
Stap 4. Bepaal je brutoresultaat (Brutomarge – kosten)
Voorbeeld stappenplan financiële haalbaarheid:
Casus: Oakly is momenteel actief in Nederland op de zonnebrillen markt. In 2021
willen ze uitbreiden op de Nederlandse brillenmarkt voor heren in de leeftijd 20-40
jaar. Het gaat om brillen met sterkte.
Gegeven data: Stap 1: Bepaal de markt (marktomvang en
Bevolking: 17 miljoen marktpotentieel
Man: 48%
Tussen de 20-40: 25% Stap A aantal mannen: 17.000.000 x 48% =
Brildragers: 30% 8.160.000
Brilnodig: 40%
Marktaandeel 2021: 5% Stap B tussen de 20-40: 8.160.000 x 25% =
Verkoopprijs: €200,- 2.040.000
Marge: 20%
Kosten: €1.000.000 Stap C met bril: 2.040.000 x 30% = 612.00
(MARKTOMVANG)
Stap D marktpotentieel: 2.04.00 x 40% =
816.000
Stap E potentiele vraag: 816.00 – 612.00 =
204.000
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