These are important revision summary notes to be studied in conjunction with the other study materials. This will save you much needed time in your studies which you can allocate to other modules. These are the kind of revision materials that helps you finish your degree quicker. It worked for me a...
, Please note the slides provided are based on the prescribed textbook and
the study guide for MNM2608 and should only be used for revision
purposes. Please note all prescribed material needs to be studied.
Should you wish to reference aspects on the slides, please be sure to
consult the prescribed material:
• Bothma, C. 2017. Product management. 2nd ed. South Africa, Cape Town:
Juta.
• Fourie, L., Mosupyoe, L.S.S.N. & Luizihno, F.L. 2012. Product Management:
Only study guide for MNM2608. University of South Africa.
Please be sure to review tutorial letter 102 under additional resources - The
page reference guide links sections in the study guide with sections in the
prescribed textbook.
, SUBJECT FRAMEWORK
TOPIC 1: THE PRODUCT CONCEPT
Study unit 1: The product concept
Study unit 2: Product classification
TOPIC 2: PRODUCT DECISIONS
Study unit 3: Product decisions
Study unit 4: Branding
Study unit 5: Product differentiation and positioning
Study unit 6: New product development (NPD)
Study unit 7: The product life cycle (PLC)
TOPIC 3: PRODUCT MANAGEMENT
Study unit 8: Ethical and legal issues relating to products
Study unit 9: Product management and the product manager
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ivann. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.00. You're not tied to anything after your purchase.