Case
NCOI Eindopdracht Fase 2 HBO Bachelor Management Module Bedrijfscommunicatie 2021 Geslaagd
Dit is de 2e fase van NCOI module bedrijfscommunicatie - HBO Bachelor Management. In deze opdracht is een uitgebreide enquête gehouden met 2 groepen over de kwaliteit van de serviceverlening en tevredenheid van klanten. Alle vragen staan in de bijlagen (65 vragen in totaal). Het probleem is dat di...
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Uploaded on
March 14, 2021
Number of pages
34
Written in
2020/2021
Type
Case
Professor(s)
X
Grade
8-9
businessmodellen
groepsdynamica
online enquêtes
likertschaal
ncoi bachelor eind
de cockpit van de organisatie
klanttevredenheidsonderzoek
ncoi hbo bachelor management fase 2
ncoi fase 2 moduleopdracht
Book Title: Klantgestuurde businessmodellen
Author(s): Dirk Houtgraaf, Marleen Bekkers
Edition: mei 2013
ISBN: 9789089651488
Edition: 2
Institution
NCOI (NCOI)
Education
HBO Bachelor Management
Course
Eindopdracht Fase 2 HBO Bachelor Management
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Twee geslaagde NCOI modulen Bedrijfscommunicatie 2021, Kostenreductie door verbeteren communicatie
1. Case - Ncoi module bedrijfscommunicatie geslaagd (8,0) 2021. kostenreductie door verbeteren ...
2. Case - Ncoi eindopdracht fase 2 hbo bachelor management module bedrijfscommunicatie 2021 ges...
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,
,Inhoud
Samenvatting................................................................................................................................................... 6
1. Inleiding........................................................................................................................................................ 7
1.1 Organisatie............................................................................................................................................. 7
1.2 Product-marktcombinaties...................................................................................................................... 7
1.3 Financiële situatie................................................................................................................................... 7
1.4 Strategie................................................................................................................................................. 7
1.5 Onderzoeksdoel..................................................................................................................................... 7
1.6 Aanleiding............................................................................................................................................... 8
1.7 Doelstelling............................................................................................................................................. 8
1.8 Vraagstelling........................................................................................................................................... 8
1.9 Deelvragen............................................................................................................................................. 8
2. Hoofdstuk 2 - Onderzoeksopzet................................................................................................................... 9
2.1 Grenzen en uitgangspunten................................................................................................................... 9
2.2 Onderzoeksopzet................................................................................................................................... 9
2.3 Spiegelonderzoek................................................................................................................................... 9
2.4 Onderzoekspopulatie.............................................................................................................................. 9
2.5 Toelichting deskresearch........................................................................................................................ 9
2.6 Toelichting fieldresearch......................................................................................................................... 9
2.7 Validiteit enquêtes................................................................................................................................ 10
2.8 Verwachting spiegelonderzoek............................................................................................................. 10
2.9 Wenselijke uitkomst.............................................................................................................................. 11
2.10 Plan van aanpak................................................................................................................................. 11
2.11 Opbouw en structuur.......................................................................................................................... 11
3. Hoofdstuk 3 - Analyse resultaten................................................................................................................ 12
3.1 Uitslag enquête Material Management................................................................................................12
3.2 Uitslag enquête Orderbegeleiding........................................................................................................ 14
3.3 Uitslag enquête..................................................................................................................................... 17
3.4 Uitslag interne klant.............................................................................................................................. 19
4. Conclusies.................................................................................................................................................. 20
4.1 Beantwoording deelvraag 1.................................................................................................................. 20
4.2 Beantwoording deelvraag 2.................................................................................................................. 20
4.3 Beantwoording deelvraag 3.................................................................................................................. 20
4.4 Beantwoording deelvraag 4.................................................................................................................. 21
4.5 Beantwoording deelvraag 5.................................................................................................................. 21
4.6 Beantwoording deelvraag 6.................................................................................................................. 22
4.7 Beantwoording vraagstelling................................................................................................................. 22
5. Aanbevelingen............................................................................................................................................ 22
Literatuurlijst................................................................................................................................................... 25
, Bijlage l: Product-marktcombinaties en SWOT-analyse.................................................................................26
Bijlage lI: Enquête Material Management....................................................................................................... 27
Bijlage lII: Enquête Orderbegeleiding............................................................................................................. 30
Samenvatting................................................................................................................................................... 4
1. Inleiding........................................................................................................................................................ 5
1.1 Organisatie....................................................................................................................................... 5
1.2 Product-marktcombinaties................................................................................................................ 5
1.3 Financiële situatie............................................................................................................................. 5
1.4 Strategie........................................................................................................................................... 5
1.5 Onderzoeksdoel................................................................................................................................ 5
1.6 Aanleiding......................................................................................................................................... 6
1.7 Doelstelling....................................................................................................................................... 6
1.8 Vraagstelling..................................................................................................................................... 6
1.9 Deelvragen....................................................................................................................................... 6
2. Hoofdstuk 2 - Onderzoeksopzet............................................................................................................... 7
2.1 Grenzen en uitgangspunten.............................................................................................................. 7
2.2 Onderzoeksopzet.............................................................................................................................. 7
2.3 Spiegelonderzoek............................................................................................................................. 7
2.4 Onderzoekspopulatie........................................................................................................................ 7
2.5 Toelichting deskresearch.................................................................................................................. 7
2.6 Toelichting fieldresearch................................................................................................................... 7
2.7 Validiteit enquêtes............................................................................................................................ 8
2.8 Verwachting spiegelonderzoek......................................................................................................... 8
2.9 Wenselijke uitkomst.......................................................................................................................... 9
2.10 Plan van aanpak............................................................................................................................... 9
2.11 Opbouw en structuur........................................................................................................................ 9
3. Hoofdstuk 3 - Analyse resultaten........................................................................................................... 10
3.1 Uitslag enquête Material Management........................................................................................... 10
3.2 Uitslag enquête Orderbegeleiding.................................................................................................. 12
3.3 Uitslag enquête............................................................................................................................... 15
3.4 Uitslag interne klant........................................................................................................................ 17
4. Conclusies.............................................................................................................................................. 18
4.1 Beantwoording deelvraag 1............................................................................................................ 18
4.2 Beantwoording deelvraag 2............................................................................................................ 18
4.3 Beantwoording deelvraag 3............................................................................................................ 18
4.4 Beantwoording deelvraag 4............................................................................................................ 18
4.5 Beantwoording deelvraag 5............................................................................................................ 19
4.6 Beantwoording deelvraag 6............................................................................................................ 19
4.7 Beantwoording vraagstelling........................................................................................................... 19
5. Aanbevelingen....................................................................................................................................... 20