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Sport- en Festivalmanagement T4 (8,2)
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Voor deze T4 opdracht is festival Appelpop gebruikt. Voor dit verslag heb ik een 8,2 gekregen.
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By: sannevandelooi • 1 year ago
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Sport- en festivalmanagement – SFMOnderzoeksrapport Appelpop
Naam: Shelley Bello
Studierichting: Hotel- en Eventmanagement
Klas: HEM2
Datum: 22 november 2020
Docent: Iris Vos
,Inhoudsopgave
1 Analyse ................................................................................................................................................. 4
1.1 Doelgroep analyse ......................................................................................................................... 4
1.2 SWOT analyse ............................................................................................................................... 4
1.3 Historisch perspectief..................................................................................................................... 5
2 Locatie onderzoek ................................................................................................................................ 7
2.1 Plannen inventariseren .................................................................................................................. 7
2.2 Benodigde ruimte ........................................................................................................................... 7
2.3 Ondergrond onderzoeken (bodemgesteldheid/leidingen) ............................................................. 7
2.4 Obstakels ....................................................................................................................................... 7
2.5 Seizoensinvloeden onderzoeken ................................................................................................... 7
2.6 Milieu en natuurbeschermingseisen incl. geluid ............................................................................ 8
2.7 Elektra, water aan- en afvoer mogelijkheden ................................................................................ 8
2.8 Mobiliteitsplan (vervoer, parkeermogelijkheid, openbaar vervoer check ....................................... 8
2.9 Overnachtingsmogelijkheden ........................................................................................................ 8
2.10 De gemeente ............................................................................................................................... 9
3 Locatie ................................................................................................................................................ 12
3.1 Omgevingsanalyse ...................................................................................................................... 12
3.1.1 Ontwerp locatie ..................................................................................................................... 12
3.1.2 Capaciteitsberekening ........................................................................................................... 13
3.1.3 Ligging met omgevingsbelasting ........................................................................................... 13
3.1.4 Verkeersplan ......................................................................................................................... 13
3.1.5 Mobiliteitsanalyse .................................................................................................................. 16
3.2 Alternatieve locatie ....................................................................................................................... 16
4 Financiën ............................................................................................................................................ 16
4.1 Ticketing ....................................................................................................................................... 16
4.2 Sponsoring ................................................................................................................................... 17
4.3 Financieel management............................................................................................................... 17
5 Marketing en communicatieplan ......................................................................................................... 18
5.1 Marketing ..................................................................................................................................... 18
2
, 5.2 Concept en programma ............................................................................................................... 19
6 Financieel Management ..................................................................................................................... 20
6.1 Vergunning ................................................................................................................................... 20
6.2 Logistiek ....................................................................................................................................... 21
6.3 Fencing ........................................................................................................................................ 21
6.4 Constructies ................................................................................................................................. 24
7 Catering, techniek en faciliteiten ........................................................................................................ 25
7.1 Catering........................................................................................................................................ 25
7.2 Techniek....................................................................................................................................... 26
7.3 Faciliteiten .................................................................................................................................... 26
8.1 Safety en security ........................................................................................................................ 26
8.2 Accreditatie .................................................................................................................................. 29
9 Personeelsplan ................................................................................................................................... 29
9.1 Personeel ..................................................................................................................................... 29
10 Impact ............................................................................................................................................... 30
11 Aanbevelingen .................................................................................................................................. 31
Bijlage:Aanvraag vergunning................................................................................................................. 34
Bijlage: Festivalreglement ..................................................................................................................... 36
Literatuurlijst .......................................................................................................................................... 38
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