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M03 Onderzoek: Inspiration (8,2)

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Het onderzoek is geleid door mijn BIEB-onderzoek. Hierin ben ik opzoek gegaan naar wat de doelgroep denkt, wil en weet over dit onderwerp. Door het analyseren van de best-practices kwam ik te weten wat de aandacht van de doelgroep trekt. Aan de hand van de gemaakte ontwerpcriteria in de BIEB-fase, ...

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  • March 16, 2021
  • 24
  • 2020/2021
  • Case
  • Janna laeven
  • 8-9
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Creative Business




INSPIRATIONVERSLAG
WERELD NATUUR FONDS




Naam: Britt Buitenhuis
Studentnummer: 500844235
Klas: Groen M140

Module: Onderzoek Inspiration
Docent: Janna Laeven
Datum: 02,11,2020

, Inspirationverslag Britt Buitenhuis


Voorwoord

Het inspiratieverslag dat voor u ligt, is gemaakt in opdracht van de Hogeschool van Amsterdam tijdens
de module: Onderzoek Inspiration. Om een video te ontwerpen voor het Wereld Natuur Fonds (WNF)
die de doelgroep 10 t/m 12 jaar informeert- en activeert over ontbossing, zijn alle eerstejaars Creative
Business studenten vol enthousiasme van start gegaan.

Ik had mijn verslag nooit alleen kunnen maken en daarvoor wil ik de volgende mensen bedanken:
- Janna Laeven, bedankt voor het verduidelijken van de opdracht en voor de tijd die u heeft
genomen om onze klas feedback te geven.
- Groep B uit klas Groen M 140, ik vond het fijn dat we met vragen altijd bij elkaar terecht
konden.
- Valentijn ter Brake en Marvy van Gend, bedankt voor de verhelderende, inspirerende
interviews die we gehad hebben.

Dit verslag is alleen bestemd voor mijn docent Janna Laeven, de Hogeschool van Amsterdam en het
Wereld Natuur Fonds.

Britt Buitenhuis – eerstejaars studente Creative Business aan de Hogeschool van Amsterdam.




2

, Inspirationverslag Britt Buitenhuis




INHOUD

Management-summary........................................................................................................ 4

1 Voorbereiding..................................................................................................................... 5
1.1 Opdracht........................................................................................................................................... 5
1.2 Aanleiding......................................................................................................................................... 5
1.3 Doel.................................................................................................................................................. 5
1.4 Ontwerpvraag + deelvragen............................................................................................................. 5
1.5 Opzet inspiratiefase.......................................................................................................................... 5

2 Inspiratie BIEB.................................................................................................................... 6
2.1 Opzet en aanpak.............................................................................................................................. 6
2.2 Resultaten........................................................................................................................................ 6
2.2.1 Opdracht & opdrachtgever..................................................................................................... 6
2.2.2 Doelgroep.............................................................................................................................. 6
2.2.3 Vakkennis.............................................................................................................................. 7
2.2.4 Best practices........................................................................................................................ 8
2.3 Ontwerpcriteria BIEB........................................................................................................................ 9
2.3.1 Inhoud.................................................................................................................................... 9
2.3.2 Vorm...................................................................................................................................... 9
2.3.3 Techniek................................................................................................................................ 9

3 Inspiratie VELD................................................................................................................. 10
3.1 Opzet en aanpak............................................................................................................................ 10
3.2 Resultaten interviews...................................................................................................................... 10
3.2.1 Inhoud.................................................................................................................................. 10
3.2.2 Vorm.................................................................................................................................... 10
3.2.3 Techniek.............................................................................................................................. 11
3.3 Ontwerpcriteria BIEB + VELD......................................................................................................... 11
3.3.1 Inhoud.................................................................................................................................. 11
3.3.2 Vorm.................................................................................................................................... 12
3.3.3 Techniek.............................................................................................................................. 12

4 Creatieve concepten........................................................................................................ 13
4.1 Creatief concept 1........................................................................................................................... 13
4.2 Creatief concept 2........................................................................................................................... 14

Reflectie............................................................................................................................... 15
Professionalisering creatief proces....................................................................................................... 15
Kritische reflectie.................................................................................................................................. 15

Bronnenlijst......................................................................................................................... 16

Bijlagen:............................................................................................................................... 17




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