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Summary MKTCB 574 Final Reflection.docx MKTCB/574 Final Reflection University of Phoenix MKTCB/574 Marketing; Social, Mobile, And Analytics Question #1: Assess the usefulness of the SWOT framework in developing a market strategy. Provide an example of how y
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MKTCB 574 Final R MKTCB/574 Final Reflection University of Phoenix MKTCB/574 Marketing; Social, Mobile, And Analytics Question #1: Assess the usefulness of the SWOT framework in developing a market strategy. Provide an example of how you might use specific marketing research to formulate a st...
mktcb 574 final reflectiondocx mktcb574 final reflection university of phoenix mktcb574 marketing social
and analytics question 1 assess the usefulness of the swot framework in develo
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MKTCB/574
Final Reflection
University of Phoenix
MKTCB/574 Marketing; Social, Mobile, And Analytics
Question #1:
Assess the usefulness of the SWOT framework in developing a market strategy. Provide an example of how
you might use specific marketing research to formulate a strategic plan for your current or past place of
employment. What marketing communication channels would be most useful in attracting buyers to an
industry with which you are familiar.
Utilizing a SWOT analysis can be very beneficial in many ways to a business. The SWOT
framework in developing a market strategy identifies everything in a big picture manner.
In my current line of work, we are entering a time that would be our non-busy time of the year so
obtaining more business would be beneficial. Using the SWOT analysis could identify where our strengths,
weaknesses, opportunities, and threats. I have placed a general example of a quick SWOT analysis below.
StrengthsComm
unity branded
healthcare, Weaknesses
adaptable, No strong presence online,
accepting new Lack of support from
patients, various higher positions,
hours
OpportunitiesH
ealthcare fairs,
Threats
Covid-19
regulations lifted Other clinics, negative
feedback from employees
Now we can take this information and see how expand and attract business during this time. I would
recommend online marketing in such ways as announcements on Facebook, and twitter. The company can do
things such as if the clinics are slow, they can send nurses to the Civic center where they are administering
Covid-19 vaccines. These individuals can be wearing clinic swag and posting it on the social sites. Other
things that can occur is having promotions for wellness visits and so on. Many people probably did not get
any annual visits done due to
Covid-19. A campaign could be made to attract these patients into the office. By doing this it could attract
patients to providers that are new and do not have a large patient base and so on.
Question #2:
What specific assignments or learning activities from this course did you find particularly beneficial? What
do you feel could have improved or added to your learning experience in this course?
I really enjoyed the comp 2 assessment with the social media presentation. It allowed me to look at
marketing and its big picture.
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