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Summary Ethical Marketing reflection comp 2 part 5.docx MKTCB/574 Ethics in Marketing University of Phoenix MKTCB/574 Marketing; Social,

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Ethical Marketing reflection comp 2 part MKTCB/574 Ethics in Marketing University of Phoenix MKTCB/574 Marketing; Social, Mobile, And Analytics Ethics in Marketing Have y...

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  • March 17, 2021
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  • 2020/2021
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MKTCB/574

Ethics in Marketing

University of Phoenix

MKTCB/574 Marketing; Social, Mobile, And Analytics



Ethics in Marketing




Have you ever wondered why your phone or computer brings up advertising for things

before you know you are even looking for them or you start receiving product samples/coupons

in the mail? There lays a logical explanation for this and it is very worrisome in many ways’

privacy is a big one, heck Google will know when you are pregnant before you do base on your

search history. I recently watch a great documentary on Netflix called the “The Social Delemia”

and within this watch it will be able to remove some of the wool from many peoples eyes

reflecting on many of the driving factors based upon our social media preferences to our web

surfing. Many don’t question ethics or legal concerns when it comes to this type of marketing as

it can accomplish many things.



Social Marketing



In preparing for this reflection I read the following article “Social Media Research Raises

Privacy and Ethics Issues” Sharon Jayson USA Today March 12,2014. Within this article it goes

to discuss the footprints we leave within the cyber world with our likes, comments, searches, and

so on. The concern comes from many companies such as Google, Facebook, and Twitter

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