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Summary Week2 Statistical Report.docx DAT/565 Signature Assignment: Statistical Report DAT/565 Signature Assignment: Statistical Report A business needs to understand and apply statistical methods when analyzing operational data, evaluating the performance $7.49   Add to cart

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Summary Week2 Statistical Report.docx DAT/565 Signature Assignment: Statistical Report DAT/565 Signature Assignment: Statistical Report A business needs to understand and apply statistical methods when analyzing operational data, evaluating the performance

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Week2 Statistical R DAT/565 Signature Assignment: Statistical Report DAT/565 Signature Assignment: Statistical Report A business needs to understand and apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending act...

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  • March 18, 2021
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DAT/565

Signature Assignment: Statistical Report


DAT/565



Signature Assignment: Statistical Report

A business needs to understand and apply statistical methods when analyzing operational

data, evaluating the performance of current marketing strategies, and recommending actionable

business decisions to discover where the business performance is exceeding and where it is

falling short. When a business wants to expand, it can use statistical methods to decide what the

best course of action should be. In this report, we look at Pastas R Us, a restaurant chain that

specializes in noodle-based dishes, soups, and salads. They want to expand and satisfy the

demographic conditions of a median age between 25-45 years old, household median income

above the national average, and at least 15% college-educated adults’ population. They

introduced a loyalty card program to increase sales and have collected data from its 74

restaurants. Executive management wants to know if the current expansion criteria can be

improved by evaluating the loyalty card marketing strategy and identify if there are any

opportunities to improve. I have been assigned the responsibility to conduct a statistical analysis

to answer the executive management’s questions. I will report the scope and descriptive

statistics, analyze with scatter plots and then give my recommendation and implementation.



Section 1: Scope and Descriptive Statistics

The report’s objective is to analyze the data from Pastas R Us, Inc. and decide whether it

is favorable to open any restaurant in the areas they want to, if the current expansion criteria can

improve, and if any improvements can be made. The variables that are contained within the

database is bachelor’s degree, sales growth, loyalty card, sales per person, square feet, sales per

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