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Summary Oral module 1
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Oral module 1; describing all necessary information.
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1A/2A Proposed room prices within the theory assignment ofthe RDM week
- THCB and Competitors’ prices on Clock/OTA
- March 29th – April 4th
Mo 29/3 Tue Wednesday. Thursday Fri Sat Sun
30/3 31/03 1/04 2/04 3/04 4/04
Current €79 €79 €79 €89 €109 €109 €79
price superior
Price Vaeshartelt €86 €82 €87 €100 €113 €144 €89
Price Mabi €77 €77 €77 €100 €126 €161 €77
Price Townhouse €75 €75 €75 €100 €120 €157 €75
Price Monastere €75 €75 €75 €99 €199 €199 €199
Advised price €70 €70 €70 €89 €109 €130 €70
- THCB has to become lower, because at this moment it’s one of the highest
- THCB has mostly the lowest room rates -> see Thursday until Saturday -> They are already
lowest and therefore fit in the PENETRATION PRICING STRATEGY
- From Monday until Wednesday their prices are in the UPPER RANGE of prices compared to
the competitors
Mo 29/3 Tue Wednesday. Thursday Fri Sat Sun
30/3 31/03 1/04 2/04 3/04 4/04
Current €95 €95 €95 €105 €125 €125 €95
price Deluxe
Price Vaeshartelt NA NA NA NA NA NA NA
Price Mabi €98 €98 €98 €120 €147 €181 €98
Price Townhouse NA NA NA NA NA NA NA
Price Monastere €95 €95 €95 €119 €219 €219 €219
Advised price €95 €95 €95 €105 €125 €125 €95
- I would keep the prices for these rooms, because they are already lowest in price
Mo 29/3 Tue Wednesday. Thursday Fri Sat Sun
30/3 31/03 1/04 2/04 3/04 4/04
Current price Suite €125 €125 €125 €135 €155 €155 €125
Price Vaeshartelt NA NA NA NA NA NA NA
Price Mabi NA NA NA NA NA NA NA
Price Townhouse NA NA NA NA NA NA NA
Price Monastere €155 €155 €155 €179 €279 €279 €279
Advised price €135 €135 €135 €150 €170 €170 €135
- THCB has lowest prices for the Deluxe and Suite on every day, so I advise to go a little
bit higher.
- I would increase the price for the Suites by 15 euros
- It is important to stay under the competitors’ prices to boost the occupancy for
those rooms
, Effect of proposed room prices on the revenue
elements:
- By lowering ADR and striving for lowest rate -> people are stimulated to book a stay
at the Teaching Hotel
- Occupancy will increase
- Eventually will the RevPar -> more revenue because more occupancy
- TrevPar will also go up -> F&B and Minor will profit from the higher occupancy
- If I check the occupancy in CLOCK, it shows that only on Monday the 29 TH of March, 3
bookings have been made
- No other booking the rest of the week
- There are 26 rooms in the THCB
- Occupancy rate if 3/26 x 100% = 11,5%
- For the other days it’s 0%
This BOOKING PACE REPORT has nothing to do with the competition/competitive set
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