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is a report about the Verizon media showing their business model

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  • March 23, 2021
  • 8
  • 2020/2021
  • Case
  • Confidential
  • A+
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Running head: VERIZON MEDIA REPORT
1




Verizon media report


Student’s name


Institutional affiliation

, VARIZON MEDIA REPORT
2

Introduction


Verizon media is a division of Verizon communication dealing in the internet, media, and

technology industries. Verizon media headquarter is situated in New York, United States.

Verizon communication founded the division in June 2017. (Barry, 2018). Additionally, the

company was initially known as Oath Inc. According to the report, the company contain various

business models; particularly,


 Online advertising

 Digital media

 Software

 Online services


Besides, the digital media brands under Verizon media include Yahoo, BULD, MAKERS,

Verizon Digital Media Servies, Autoblog, Built By Girls, Rivals, Flurry, Engadget, RYOT,

AOL, HuffPost, TechCrunch.( Mishra, 2019). Certainly, the company fabricated a strategy that

underprops its business model and fortified its mission and vision.


Business Model design


Model design is the activity of designing the company’s business model; according to

research, it’s part of business development and business strategy process as it involves design

methods. Some of the overarching business models designed to generate revenue from the

company’s content include digital media, transactions, subscription software, licensing, content

marketing, and online advertising. (Geissdoerfer, Vladimirova, & Evans, 2018). In this case,

Verizon media specialized in a few business models that plow back profit to the company,

namely: online advertising, digital media, software, and online services. In detail:

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