BTEC Business Level 3: Unit 3 Introduction to marketing. This Assignment is very well structured with easy to read subheadings. Using this Assignment as your template will ensure you attain Distinction overall.
p4- Use marketing research for marketing planning.
Task 1
Political
political factors are created and affect businesses and is the government who are in charge.
Businesses will need to follow the governments ruling.
Political factors such as Brexit cause impacts on the EU holidays. People and customers are
expecting for air travel price to increase, needing visas to enter specific countries and exchange
rates will be less favorable. And people are scared that flights will eb cancelled as there is an
uncertainty. This will therefore affect travel industry’s as there will eb a drop of holidays being
booked until more information about Brexit is given out alongside with every detail
Economical
Economic can affect performances of businesses. Performance of an economy measured by GDP.
More household affects amount spent on a holiday which also comes under the exchange rate.
Economic factors will affect country’s making it more difficult to visit EU countries because of the
exchange rate. Because of the decrease of pound going down it has meant travel is more costly to
visit European destinations back and forth. This will affect travel industry’s as it is more expensive
to fly to European country flights and holiday booking will decrease and drop affecting travel
industry businesses.
Social
Changes in society that affect people. Income gender education age language fluency travel to a
specific country holidays young old single family
It is claimed that age is the primary factor of holidays. The Millennials are the ones more likely to
take a vacation overseas while the baby boomers are least inclined to take a vacation overseas.
The millennials come up to 70 percent on holidays relative to 59 percent of baby boomers.
Technological
Changes in technology affects holiday purchases of foreign country buying holidays online book
fights hotels car hire online brochures help with disability young children
Technology now has a large influence on most people nowadays, everyone has smartphones
allowing easier access to the internet and everything can be accessed with our fingertips. By the
travel industry’s using technology to creating travel apps, websites, review sites tourist board and
price comparison sites, this makes people use these platforms in order to check reviews and find
the best holidays that’s right for them and family. By allowing users to go into travel apps or
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