Essay
assignment 1 unit 28 branding
- Course
- Institution
full assignment 1 unit 28 branding on apple
[Show more]
Seller
Follow
shams21
Reviews received
Content preview
Investigate the role of branding in a selected business.Introduction
In this assignment I will be talking about my selected business which is Apple in this case. I will
be exploring the principles of branding for Apple and how brands can be an asset for Apple. I
will then analyze the advantages and disadvantages of branding for apple. Lastly I will have to
evaluate the impact of branding on Apple and how they have become successful based on
branding.
As we all know already, Apple is a Cupertino, California-based international technology
corporation that designs, manufactures, and sells consumer products, computer applications,
and internet services. Apple is a big and well-known brand worldwide. The company is the
market leader and has become a very successful business, thanks to its brand and products.
P1. Explore the principles of branding for a selected large business.
P2. Explain how brands can be an asset to a selected large business
With regard to branding, one method, which can be applied to almost any business, it, most
manufacturers engage in marketing through the establishing of their names, symbols, or
designs, as an associated with their brands. The addition of this useful addition helps identify a
product, making it easily distinguishable from other products and services. Before customers
buy from you, you need to differentiate your company and give it a unique identity. You want
to know what your consumers want, so you can better satisfy their needs, and their perception
of your abilities, so you can delight them with what you're offering and impress them before
they buy. If you can establish your unique positioning and ensure that your place in the
marketplace is distinct from your competitors, two elements play a part in helping your
company to set itself apart from the others. not only should your company's personality, but
the image that you want people to project about you should be well integrated into your
business presentation.
Many different methods are available for branding a business, including advertising, client
relations, promotional merchandise, and a business's credibility, as well as a company logos.
When both of these traits are brought together, it appears as one dynamic and vivid (optimally)
image of a distinctive (hopefully eye-catching) professional identity.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller shams21. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $30.92. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50990 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 15 years now