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branchewerkstuk en assortiment kennis over PLUS supermarkt. 7,4 behaald op niveau 4
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branchewerkstuk en assortiment kennis over PLUS supermarkt. 7,4 behaald op niveau 4
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By: miriammvandam • 7 months ago
By: fermschulte • 2 months ago
By: collinxd • 2 year ago
By: manobojagian • 3 year ago
By: Debeer1 • 3 year ago
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Branche en assortimentskennis werkstuk- Sef Stiene
- 124503
- VH0ERS2GRA
- Datum
1
,Inhoudsopgave
Inhoud
Inhoudsopgave ........................................................................................................................................ 2
Inleiding ................................................................................................................................................... 3
Hoofdstuk 1 : kennismaken met de branche .......................................................................................... 4
1.1 Inleiding ......................................................................................................................................... 4
1.2 Beschrijving van de Branche.......................................................................................................... 4
1.3 Trends, productontwikkelingen .................................................................................................... 5
1.4 duurzaam ondernemen ................................................................................................................. 5
Hoofdstuk 2 consumentenmarketing en media in de branche............................................................... 6
2.1 inleiding ......................................................................................................................................... 6
2.2 websites......................................................................................................................................... 6
2.3 consumenten marketing ............................................................................................................... 6
2.4 sociale media ................................................................................................................................. 6
2.5 vloggers en bloggers ...................................................................................................................... 7
2.6 mediavormen ................................................................................................................................ 7
Hoofdstuk 3 marketing mix van het bedrijf ............................................................................................ 7
3.1 inleiding ......................................................................................................................................... 7
3.2 winkelformule en concurrentie ..................................................................................................... 7
3.3 Promotie ........................................................................................................................................ 8
3.4 presentatie huisstijl ....................................................................................................................... 8
3.5 presentatie: winkelexterieur ......................................................................................................... 9
3.6 presentatie : winkelinterieur ....................................................................................................... 10
3.7 presentatie : Presentatieplan en schappenplan.......................................................................... 10
3.8 Presentatie: presentatievormen ................................................................................................. 12
........................................................................................................................................................... 13
3.9 Plaats ........................................................................................................................................... 15
3.10 Personeel ................................................................................................................................... 15
3.11 prijs ................................................................................................................................................ 16
3.12 Product ...................................................................................................................................... 17
Hoofdstuk 4 : het assortiment............................................................................................................... 17
4.1 inleiding ....................................................................................................................................... 17
4.2 Assortimentsopbouw .................................................................................................................. 17
4.3 seizoenartikelen en/of trendartikelen ........................................................................................ 17
4.4 Koopmotief en consumentengedrag........................................................................................... 17
2
, 4.5 2 artikelen per artikelgroep ......................................................................................................... 18
4.5.1 artikel 1 pak melk ................................................................................................................. 18
4.5.2 artikel 2 Optimel aardbei-framboos drinkyoghurt ............................................................... 19
4.6 2 artikelen per artikelgroep ......................................................................................................... 20
4.6.1 artikel 1 coca – cola .............................................................................................................. 20
4.6.2 artikel 2 Fanta lemon............................................................................................................ 21
Conclusie ............................................................................................................................................... 22
Bronvermelding / bijlage ....................................................................................................................... 22
Inleiding
Ik ga een werkstuk schrijven over de supermarktketen ´Plus´. Voor dit werkstuk moest ik een
bedrijf kiezen in de Retail. Je doet onderzoek naar de branche waar het bedrijf onder valt.
Van het bedrijf onderzoek ik de marketingmix en geef ik een uitvoerige omschrijving van het
assortiment. Plus behoort tot de supermarkt branche. Verder ga ik het ook nog hebben over
de consumentenmarketing en media in de branche. Wij volgen de opleiding internationale
handel en krijgen veel les over marketing en verkoop. Het is erg handig om veel te weten
over deze branche. Op het begin vroeg ik me heel erg af hoezo we dit moesten maken. Het is
een opdracht die te maken heeft met de Retail. Maar als je later zelf een eigen bedrijf hebt
en je wilt samenwerken of zaken doen met een winkel in de Retail is het erg handig om hier
veel over te weten.
3
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