Test questions and tips for the strategic management test – year 3 module strategic management
READ CAREFULLY!
Cheatsheet: Cover the whole thing, Print it on 2 sides
Try to recognize the theories
Make a ‘normal’ porters 5 forces on forehand to learn
No need of a calculator
Include a canvas business model in your cheatsheet, on the test you don’t have to make one but you
have to refer to one (example: What is the value proposition of this company? What are the key
resources of the company and describe two of them. Based on the resources you have identified,
also mention 2 capabilities and evaluate their ability to provide competitive advantage to the
company (VRIO))
8-9 questions
Applied theory is alowed, theory is not allowed.
ALWAYS WRITE A CONCLUSION!
27,5 points is passing!
1. a. Identify 2 of Las Vegas Sands strategic capabilities and describe how these have
contributed to the success of the company (resource + competence, and elaborate a little bit
with arguments, why the success?)
b. Analyze whether these 2 strategic capabilities provides the sands company with a
sustained competitive advantage (VRIO)
-> if you see the word capabilities always use VIO!
2. a. At the center of the porters 5 forces model is the rivalry between the existing players in
the industry. There are 5 factors tend to define the extend. Identify three of them and apply
them to the company. (5 bullet points in the book)
(page 41, 10th edition)
b. How easy is it to enter the industry influences the degree of competition. Barriers to entry
are the factors that need to be overcome that want to be complete by the industry. 5
important entry barriers can be defined, describe 2 of them (threat of entry) (page 44, 45,
10th edition, 5 bullet points, they switch around every test, do a normal porter 5 forces as
well look at all the points that can influence everything)
3. a. Identify and evaluate 2 political, 2 economic and 2 social factors that have an impact on
the sands company (MAKE A COMPLETE PESTEL IN YOUR CHEATSHEET WITH AT LEAST TWO
EACH) (Make sure you have a complete pestle two of each topic, including sources!)
b. Based on your answers in the a part, describe 4 threats or opportunities
4. a. Define the concept of strategic groups and identify 2 companies situated in the same
strategic group as sands, each based on the scope of activity and resource commitment
(FIRST DEFINE THE MEANING OF STRATEGIC GROUP, ACCORDING TO THE BOOK. THEN
DEFINE THE 2 COMPANIES) (MGM + Caesars!)
b. Give two reasons why it is important for sands to understand which other companies are
situated in the same strategic group (BOOK, - UNDERSTANDING COMPETITION, - ANALYSIS
OF STRATEGIC OPPORTUNITIES, - ANALYSIS OF MOBILITY BARRIERS)
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