Summary
Business Research Methods I Summary
- Course
- Institution
Summary of course lectures
[Show more]
Seller
Follow
AndreaStudent
Content preview
Business Research Methods QuantitativeLecture 1:
Business Research:
“A series of well-thought-out and carefully executed activities that enable the manager to
know how organizational problems can be solved, or at least considerably minimized” -
Sekaran & Bougie (2016, p. 2)
Hallmarks of scientific research
1. Purposiveness: Knowing “the why” of your research
2. Rigor: Ensuring a sound theoretical base and methodological design
3. Testability: Being able to test logically developed ideas based on data
4. Replicability: Finding the same results if the research is repeated in similar circumstances
5. Precision & Confidence: Drawing accurate conclusions with a high degree of confidence
6. Objectivity: Drawing conclusions based on facts (rather than on subjective ideas)
7. Generalizability: Being able to apply research findings in a wide variety of different
settings
8. Parsimony: Shaving away unnecessary details, explaining a lot with a little
Research process:
,Stage 1: Problem identification
Stage 2: Research approach development
A theoretical framework consists of:
Description of all relevant variables and their definitions
o Motivate why these are important
Hypotheses (i.e. expected relationships between variables)
o Based on existing theory, testable, and unambiguous
Conceptual model (i.e. a graphical representation)
Theoretical framework summarized:
Conceptual model –graphical representation
Covers all variables and relationships
Variable definitions
Define all variables
Motivate why these variables are important to include
Hypotheses –relationships between variables
Provide a logical justification / backing
Based on theory
Research design: “A framework or plan for conducting a [...] research project. It details the
procedures necessary for obtaining the information needed to structure or solve [...]
research problems. ” –Malhotra, Nunan& Birks (2017, p. 61)
,Research design classification:
Explanatory research:
A flexible and evolving approach to understand phenomena that are inherently
difficult to measure
Often required when prior theory is absent and an in-depth understanding is
required
Aim is to develop new theory since phenomenon is new or previously uninvestigated
Result -> theory
Examples:
Conclusive research:
Characterized by clearly defined phenomena that can be measured by means of
quantitative data
Descriptive: testing the correlational relationship between two or more variables
(e.g. by means of a survey or archival data)
Causal: testing the causal relationship between two or more variables by means of a
(laboratory of field) experiment
, Useful R-commands:
Lecture 2:
Total error: Variation between true mean value in the population of the variable of interest
and the observed value
Random sampling errors: Error because the selected sample is an imperfect representation
of the population of interest
Non-sampling errors: Error that can be attributed to sources other than sampling and that
can be random or non-random
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AndreaStudent. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.23. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67232 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now