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Guía del ICEX para llevar a cabo un Plan de Internacionalización empresarial
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Guía completa para internacionalizar tu empresa, ya sea exportando o implantándose en el exterior.
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PROYECTO DE INTERNACIONALIZACIÓNPLAN DE IMPLANTACIÓN
MÁSTER
UNIVERSITARIO EN GESTIÓN INTERNACIONAL
DE LA EMPRESA
2013 – 2014
©CECO - CENTRO DE ESTUDIOS ECONÓMICOS Y COMERCIALES
,
, PLAN DE INTERNALIZACIÓN. PROYECTOS DE IMPLANTACIÓN
ÍNDICE
1. PLANTEAMIENTO Y OBJETIVOS
2. ESTRUCTURA DEL PLAN
3. DESARROLLO DE LAS ETAPAS
Etapa 1. Análisis de la situación
Etapa 2. Selección del país de implantación
Etapa 3. Estrategia de implantación
Etapa 4. Política de marketing
Etapa 5. Plan económico
ANEXOS
A. INFORMACIÓN EN INTERNET
B. PLANIFICACIÓN DE TUTORÍAS
C. NORMATIVA DE PRESENTACIÓN
Máster Universitario en Gestión Internacional de la Empresa
1
© CECO
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