Small-Scale Health Education Campaign: Design, Resource and Implementation
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Course
Unit 20 - Promoting Health Education
Institution
PEARSON (PEARSON)
P3. explain how to plan a small-scale health education campaign relevant to local or national health strategies.
P4. carry out a health education campaign, relating it to models of behaviour change.
D1. justify the proposed approaches and methods in their health education campaign, relating t...
Own Small-Scale Health Education Campaign: Design, Resource
and Implementation
Plan a Health Education Campaign
Aim of the campaign: the aim of the campaign was to inform people of the dangers and
risks of consuming alcohol as well as the effects it has on the body. We focused on
educating individuals of relevant information related to drinking. In addition, we
explained how and where they can receive help to stop drinking and encouraged them
to take action.
Campaign
Topic: Alcohol
Aim: To stop people from drinking
Approach: Two-Way Communication (through leaflets,flyers,posters, presentatIons, and
questionnaires)
Model of behavioural change: Stages of Change Model
Aims and Targets:
➢ Educate people on the college campus of the negative effects of drinking on the
body
➢ Increase awareness of the dangers of drinking
➢ Provide appropriate advice to those who have a drinking problem
➢ Have people fill out a questionnaire
➢ Aimed at young adults (aged 18-24)
➢ Target is to have the campaign on 10th October (10:45 am)
Resources:
● 10 Leaflets
● 10 Flyers
● 1 Poster
● 1 Presentation (5 slides)
● Chocolates
Duration (20-30 minutes)
Methodology
As a group we decided to present the Stages of Change model on a paper presentation.
It educated people on the steps of having a drinking problem and how individuals have
the intentions of stopping drinking and (in some cases) people slowly give up and fall
into relapse and proceed with drinking. The campaign consisted of five members
(including myself). We all had our own individual responsibilities that contributed to
promoting our campaign and making is successful.
, Hannah McIntosh-Brent
P3, P4, D1
Cheyenne: wrote questionnaires using Microsoft Word. The questionnaire had seven
questions on it relating to the dangers of drinking. The questionnaire showed us how
much people learned from our campaign. She printed ten copies of the questionnaire for
the campaign.
Faathia: created a poster and flyers. They included some effects of what alcohol does to
the body and some motivation to stop drinking. She also used pictures, slogans and
quotes to catch the eyes of people walking by. She created one poster by hand and
printed ten flyers
Mahema: Used powerpoint to create a five slide presentation that explained the Stages
of Change Model and how it relates to bad habits such as drinking. She also used
relatable pictures to add to the slides
Myself and Anna: together we made detailed leaflets using Publisher. The delatil gave
information of the effects and risks of drinking. We used appropriate pictures to strike
attention too. At the end of the leaflet we added websites, guidance and support to offer
those who want to stop drinking help.
Another way we got the attention of people was by handing out free chocolates as an
incentive to those who took part in the campaign by completing a questionnaire and
taking a leaflet and flyer with them.
Rationale for the approach chosen
Regarding the presentation we chose to do it on paper so that we could decorate it and
design it to match our campaign. It was on large paper so we was able to fit all the
information on Stages of Change Model and add pictures that were interesting to look
at. Due to all of these factors, it caught the attention of people walking past and I
observed that people were coming up to the presentation and taking interest in the
information. However, if the presentation was presented on plain paper it would not
catch people's eyes and people reading it may have become uninterested and walked
away.
Questionnaires were used to obtain data and responses to our campaign from those
who participated. To entice people Faathia gave chocolates to reward people for
completing the questionnaire.
The leaflets there were mainly focused on the risks and dangers of alcohol, it allowed
participaters to use the information they read from the leaflet. We also made sure that
we included sources and references to helpful websites where people can access
advice and support if they wish to seek help in the future. They could do this on their
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