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Samenvatting Evenementen Sportkunde
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Een samenvatting waar alle begrippen, theorieën. strategieën uitstekend beschreven staan.
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By: stenvandenbosch • 1 year ago
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Auteur: S. Stoové 2020-2021Evenementen
OWE: Evenementen
Studie: Sportkunde
Studiejaar: 2020-2021
OWE: Evenementen
,Auteur: S. Stoové 2020-2021
Inhoudsopgave
1 Communicatie als vak......................................................................................... 3
1.1 Trends & ontwikkelingen............................................................................... 3
1.2 Activiteiten en functies van een communicatieprofessional..........................3
2 De basis over communicatie............................................................................... 4
2.1 Basisbegrippen.............................................................................................. 4
2.2 Communicatietheorieën................................................................................ 5
2.3 Communicatiemodaliteiten...........................................................................5
3 Communicatiecanvas.......................................................................................... 6
3.1 Communicatieaanpak.................................................................................... 6
3.2 Elementen van het communicatiecanvas......................................................7
3.3 Middelen van de Interne omgeving...............................................................8
3.4 Middelen van de Externe omgeving..............................................................8
3.5 Publieksgroepen, Stakeholders & Doelgroepen.............................................8
3.5 Strategie........................................................................................................ 8
3.6 Communicatiekruispunt................................................................................ 9
3.7 Communicatie effecten................................................................................. 9
4 Propositie........................................................................................................... 10
4.1 Concept....................................................................................................... 10
4.2 Middelen...................................................................................................... 11
4.3 Tijd.............................................................................................................. 11
4.4 Budget......................................................................................................... 11
5 Externe analyse................................................................................................. 11
5.1Stakeholders analyse.................................................................................. 11
5.2 SWOT-analyse en confrontatiematrix..........................................................12
5.3 Business model canvas (BMC).....................................................................12
6 Marketingcommunicatie.................................................................................... 13
6.1 Positionering................................................................................................ 13
6.2 Positioneringsruit........................................................................................ 13
6.3 Concurrenten.............................................................................................. 14
6.4 Segmenteren............................................................................................... 14
6.5 Positionering & Internal branding................................................................14
6.6 Marketingcommunicatie Stappenplan.........................................................14
6.7 Marketingmix, de 5 P’s................................................................................ 16
7 Creëren van content.......................................................................................... 17
8 Medialab............................................................................................................ 18
8.1 Soorten media............................................................................................. 18
OWE: Evenementen
, Auteur: S. Stoové 2020-2021
8.2 Mediaplanning............................................................................................ 19
1 Communicatie als vak
1.1 Trends & ontwikkelingen
Het vak communicatie richt zich op het communiceren met, door en in
organisaties.
Grote trends & ontwikkelingen binnen het vak communiceren:
1. Digitalisering en online.
2. Data driven en real time:
Al jou activiteiten worden online vastgelegd. Geft bedrijven inzicht.
3. Emotie en sociale omgeving.
4. Van tekst naar beeld.
5. Transparantie en open communiceren.
6. Duurzaamheid en maatschappelijk verantwoord ondernemen.
7. Accountability en meetbaar maken.
(accountability is het meetbaar maken van rendement van de organisatie)
8. Leven in netwerken.
1.2 Activiteiten en functies van een communicatieprofessional.
De activiteiten die een communicatie professional onderneemt bestaan vooral
uit:
Reputatie opbouwen en relaties maken.
De regie hebben. (analyses en strategieën in praktijk brengen)
Realiseren. (Uitvoeren van concepten)
De 6 functies van een communicatieprofessional zijn de volgende:
Analyseren
Adviseren
Integreren
Creëren
Begeleiden
Organiseren
OWE: Evenementen
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