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Samenvatting video's werkcolleges strategie
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Samenvatting van alle video's strategie. Zoeklichtfase t/m keuze fase wordt behandeld.
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1,Inhoudsopgave
Introductie Strategische dialoog..................................................................................................................... 3
Video 1| Introductie Strategie..............................................................................................................................3
Video 2| Inleiding strategie..................................................................................................................................4
Video 3| Inleiding Strategieproces.......................................................................................................................5
Zoeklichtfase................................................................................................................................................. 6
Video 1| introductie..............................................................................................................................................6
Video 2| Zoeklichtfase BHAG................................................................................................................................7
Video 3| Zoeklichtfase Abell.................................................................................................................................8
Video 4| Zoeklichtfase Marktkarakteristieken.....................................................................................................9
Video 5| Zoeklichtfase Businessjabloon...............................................................................................................9
Outside-in: Scenario’s.................................................................................................................................. 10
Video 1| Introductie...........................................................................................................................................10
Video 2| DEPEST-Model.....................................................................................................................................11
Video 3| Stakeholderanalyse..............................................................................................................................12
Video 4| Vijfkrachtenmodel van Porter..............................................................................................................12
Video 5| Klantenanalyse....................................................................................................................................13
Video 6| Scenarioplanning.................................................................................................................................14
Inside-out Analyse....................................................................................................................................... 15
Video 1| Introductie...........................................................................................................................................15
Video 2| CMS......................................................................................................................................................16
Video 3| The Value Proposition Canvas.............................................................................................................17
Opties.......................................................................................................................................................... 18
Video 1| Introductie...........................................................................................................................................18
Video 2| SWOT en Confrontatiematrix..............................................................................................................19
Video 3| Waardedisciplines Treacy en Wiersema..............................................................................................20
Video 4| Generieke strategieën van Porter........................................................................................................21
Keuze........................................................................................................................................................... 23
Video 1| Introductie...........................................................................................................................................23
Video 2| Waarderingsanalyse SFA.....................................................................................................................24
Video 3| RISK-REWARD-ANALYSE......................................................................................................................24
Video 4| MABA-ANALYSE...................................................................................................................................26
2
, Introductie Strategische dialoog
Video 1| Introductie Strategie
- Had net zo goed strategie proces kunnen heten
- Strategisch dialoog – procesmodel. Indien je deze stappen volgt. Verhoog je de
kansen op een succesvolle strategie.
Het model
Linkerkant – Optiekant
Rechterkant – Keuzekant
Strategie: een strategie is een plan waarmee de bedrijfsdoelstellingen behaald kunnen
worden, waar middelen beschikbaar voor worden gesteld en voor de middellange en lange
termijn geldt.
Strategieproces – formuleren van strategie. Belangrijke kritieken zijn succesfactoren:
- Een goed begrip van het belang en van de context van de strategiebepaling.
- De wijze van organisatie van het proces van strategievorming (wie worden erbij
betrokken/ rollen en hoe georganiseerd)
- Inzet van passende modellen en instrumenten
De essentie van het begrip strategie:
- Overduidelijke formulering (onderscheidend vermogen/ ambitie helder voordat men
wil starten)
- Werken vanuit hetzelfde strategiebegrip (vragen dat management beantwoord wil
hebben? Wat is het tijdshorizon)
- Vanuit welke situatie start het proces, wat is ervoor nodig en wat is het perspectief?
3
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