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Onderzoeksverslag Inspiration CB 2020
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Dit is mijn verslag van mijn onderzoek inspiratie. Ik heb hiervoor een 8,0 gehaald!
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Creative BusinessINSPIRATIONVERSLAG
Naam: Bloem van Beijsterveldt
Studentnummer: 500849087
Klas: Groen M156
Module: Onderzoek inspiration
Docent: Merel Kamp
Datum: 2 november 2020
, Inspirationverslag
Bloem van Beijsterveldt
VOORWOORD
Dit inspirationverslag is in opdracht van het Wereld Natuur Fonds en de Hogeschool van
Amsterdam. Aan de hand van dit verslag krijg ik inzicht in de wensen en behoeften van de
doelgroep 10 t/m 12 jaar. Er wordt inspiratie opgedaan naar ideeën voor het maken van een
activerende YouTube video over ontbossing specifiek voor deze doelgroep.
De volgende mensen wil ik bedanken voor hun medewerking waardoor dit verslag tot stand is
gekomen:
Danique (11 jaar), voor het interview dat er is afgenomen.
Sven (10 jaar), ook voor het interview dat er is afgenomen.
Merel Kamp (Docente inspiration), voor de begeleiding tijdens dit creatieve proces.
Dit verslag is bestemd voor mijn docente Merel Kamp, en voor de opdrachtgever: Het Wereld
Natuur Fonds.
Bloem van Beijsterveldt – student Creative Business aan de Hogeschool van Amsterdam
2
, Inspirationverslag
Bloem van Beijsterveldt
INHOUD
Management summary......................................................................................................... 4
1 Voorbereiding..................................................................................................................... 5
1.1 Opdracht........................................................................................................................................... 5
1.2 Aanleiding......................................................................................................................................... 5
1.3 Doel.................................................................................................................................................. 5
1.4 Ontwerpvraag + deelvragen............................................................................................................. 5
1.5 Opzet inspiratiefase.......................................................................................................................... 5
2 Inspiratie BIEB.................................................................................................................... 6
2.1 Opzet en aanpak.............................................................................................................................. 6
2.2 Resultaten........................................................................................................................................ 6
2.2.1 Opdracht & opdrachtgever..................................................................................................... 6
2.2.2 Doelgroep.............................................................................................................................. 7
2.2.3 Vakkenkennis........................................................................................................................ 8
2.2.4 Best practices........................................................................................................................ 9
Ontwerpcriteria....................................................................................................................................... 9
Inhoud............................................................................................................................................. 9
Vorm............................................................................................................................................. 10
Techniek....................................................................................................................................... 10
3 Inspiratie VELD................................................................................................................. 11
3.1 Opzet en aanpak............................................................................................................................ 11
3.2 Resultaten interviews...................................................................................................................... 11
3.3 Ontwerpcriteria BIEB + VELD......................................................................................................... 13
Inhoud........................................................................................................................................... 13
Vorm............................................................................................................................................. 13
Techniek....................................................................................................................................... 13
4 Creatieve concepten........................................................................................................ 14
Creatief concept 1................................................................................................................................. 14
Creatief concept 2................................................................................................................................. 15
Reflectie................................................................................................................................................ 16
Bronnenlijst........................................................................................................................................... 16
Bijlagen:................................................................................................................................................ 18
I. Verdeling steekproef groep........................................................................................................ 18
II. Definitieve topiclijst................................................................................................................... 19
III. Transcriptie interview 1 en 2.................................................................................................... 21
3
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