Summary
Samenvatting Hoofdstuk 2 - Marketing
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Dist is een samenvatting van hoofdstuk 2 van het vak marketing.
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MarketingHoofdstuk 2
Product
Sienna Jesse
FCC1A
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Marketing...................................................................................................................................................1
Hoofdstuk 2............................................................................................................................................1
Product....................................................................................................................................................1
Sienna Jesse............................................................................................................................................1
FCC1A.....................................................................................................................................................1
§2.1 Product...............................................................................................................................................2
2.1.1 Kenmerken van producten............................................................................................................3
2.1.3 productmix....................................................................................................................................3
2.1.4 levenscyclus...................................................................................................................................4
2.1.5 adoptieproces................................................................................................................................4
§2.2 productsoorten...................................................................................................................................5
2.3 assortiment..........................................................................................................................................5
2.3.5 assortiment strategie....................................................................................................................6
2.4.5 Soorten merken............................................................................................................................6
2.5 verpakking...........................................................................................................................................6
2.6 sleutelbegrippen..................................................................................................................................6
INSTRUCTIES...................................................................................................................................3
§2.1 Product
Een marketingplan maak je
altijd voor een dienst of
product. De activiteiten van
een bedrijf vloeien voort uit
de wensen en behoeften
van de klant.
Volgens de schaal van het
dienstencontinuüm bestaat
het aanbod van bedrijven
zelden uitsluitend uit
goederen of diensten.
Hiernaast zie je zo een
dienstencontinuüm.
Helemaal links zie je een
2
Hoofdstuk 2 - Product
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