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Samenvatting Hoofdstuk 1 - Marketing
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Dit is een samenvatting van hoofdstuk 1 van het vak marketing.
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MarketingHoofdstuk 1
Marketing
Sienna Jesse
FCC1A
, Inhoud
Marketing...................................................................................................................................................1
Hoofdstuk 1.............................................................................................................................................1
Marketing...............................................................................................................................................1
Sienna Jesse............................................................................................................................................1
FCC1A.....................................................................................................................................................1
§1.2 Soorten marketing.............................................................................................................................4
1.2.1 Macro, meso en micro...................................................................................................................4
Macromarketing.................................................................................................................................4
Mesomarketing..................................................................................................................................4
Micromarketing..................................................................................................................................4
1.2.2 Marketing situaties.......................................................................................................................4
BUSINESS-MARKETING..................................................................................................................4
Consumentenmarketing....................................................................................................................4
Detaillistenmarketing........................................................................................................................4
Dienstenmarketing............................................................................................................................4
1.2.4 Marketingmix en Retail mix.........................................................................................................4
§1.3 Marketing- en communicatiebeleid..................................................................................................5
1.3.1 Missie/visie behalen......................................................................................................................5
1.3.3 Situatieanalyse (externe analyse en interne analyse)..................................................................5
1.3.4 SWOT-analyse...............................................................................................................................5
1.3.5 Keuze en uitwerking strategische opties......................................................................................6
1.3.6 Implementatie...............................................................................................................................6
1.3.7 Evaluatie........................................................................................................................................6
§1.4 Sleutelbegrippen.................................................................................................................................7
Marketing...................................................................................................................................................1
Hoofdstuk 1............................................................................................................................................1
Marketing...............................................................................................................................................1
Sienna Jesse...........................................................................................................................................1
FCC1A.....................................................................................................................................................1
§1.2 Soorten marketing.............................................................................................................................3
1.2.1 Macro, meso en micro...................................................................................................................3
Macromarketing.................................................................................................................................3
Mesomarketing..................................................................................................................................3
Micromarketing.................................................................................................................................3
1.2.2 Marketing situaties.......................................................................................................................3
BUSINESS-MARKETING.................................................................................................................3
Consumentenmarketing....................................................................................................................3
Detaillistenmarketing........................................................................................................................3
2 Dienstenmarketing............................................................................................................................3
Hoofdstuk 1 – Marketing
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