Docent: Buekens W. Vak: Internationale Marketing “International Business” Marketing aan HoGent semester 2. Hier vinden jullie een uitgebreide samenvatting met alles wat we gezien hebben. Uitgelegd aan de hand van voorbeelden vanuit de online lessen.
Belangrijkste aandachtpunten voor het examen...
Samenvatting:
International Business
“Internationale Marketing”
Academiejaar: 2020 - 2021
School: Hogeschool Gent
Vak: International Business Docent: Mr. Wim Buekens
,Inhoud
Wim z’n weg doorheen de cursus PDF2 ................................................................... 1
Deel: International Strategies PDF13....................................................................... 1
Key decisions to be made (1/4) ............................................................................... 1
Why expand into foreign markets? PDF14............................................................ 2
Why go abroad? PDF16 ........................................................................................ 3
Overcoming the liability of foreignness .............................................................. 3
Understanding the propensity to internationalize PDF17 .................................. 3
Key decisions to be made (2/4) PDF18 .................................................................... 5
Which markets to choose ........................................................................................ 5
Factors for market selection and entry PDF19......................................................... 6
Case: John Deere PDF22......................................................................................... 7
A comprehensive Model of Foreign market Entries PDF27 ....................................... 8
Where to Enter? Cultural/Institutional Distances and Foreign Entry Locations
PDF29 ................................................................................................................... 10
Deel: Entry Strategies for Foreign Markets ............................................................ 10
Key decisions to be made (3/4) PDF31 .................................................................. 10
When to Enter? PDF32.......................................................................................... 11
First Movers (Innovators) ................................................................................... 11
Voordelen ....................................................................................................... 11
Nadelen .......................................................................................................... 11
Late Movers (Followers) ...................................................................................... 11
Voordelen ....................................................................................................... 11
Smart Followers .............................................................................................. 11
How to Enter? Scale of Entry: Commitment and Experience ................................. 12
Entry Timing Strategy PDF33................................................................................ 12
Waterfall ............................................................................................................ 12
Sprinkler............................................................................................................ 12
Internationalising Issues PDF34 ........................................................................... 13
Entry modes PDF36 .............................................................................................. 13
Exporting PDF37................................................................................................... 14
Exporting – Advantages...................................................................................... 14
Exporting – Disadvantages ................................................................................. 14
Licensing PDF39 ................................................................................................... 14
Licensing – Advantages ...................................................................................... 15
Licensing – Disadvantages ................................................................................. 15
Franchising ........................................................................................................... 15
,Joint Ventures PDF42 ........................................................................................... 15
Advantages ........................................................................................................ 15
Disadvantages ................................................................................................... 15
Foreign Direct Investment (FDI) PDF43 ................................................................. 16
Advantages of FDI .............................................................................................. 16
Disadvantages of FDI ......................................................................................... 16
International Mergers and Acquisitions PDF44 ..................................................... 16
Reasons for International M&A .......................................................................... 16
Problems with International M&A ...................................................................... 17
The Choice of Entry Modes: Hierarchical Model PDF47 ......................................... 17
Entry Debate: High Control vs. Low Control PDF49 .............................................. 18
Licensing............................................................................................................... 18
Revenues from licensing PDF50 ............................................................................ 18
Costs concerning licensing .................................................................................... 19
Factors to be considered PDF51 ............................................................................ 19
Deel: Multinational Enterprise PDF51 ................................................................... 20
Strategy and Organization of the MNC PDF53 ....................................................... 20
The Evolution of Multinational Strategies and Structures: (1) Pre 2nd WW: Era of
the Europeans ................................................................................................... 20
The Evolution of Multinational Strategies and Structures: (2) Post 2nd WW: U.S.
Dominance ........................................................................................................ 21
The Evolution of Multinational Strategies and Structures: (3) 1970’s and 1980’s:
The Japanese Challenge..................................................................................... 21
Reconciling Global Integration with National Differentiation: The Transnational
Corporation PDF54 ............................................................................................... 22
FDI flows among the triad PDF56.......................................................................... 22
Distribution of the 500 largest MNEs .................................................................... 23
OLI – model PDF60 ............................................................................................... 24
Ownership advantage ........................................................................................ 24
Location advantage ............................................................................................ 24
Internalisation advantage................................................................................... 24
Stopford-Wells structural stages model PDF112.................................................... 25
First step: international division structure PDF113 ............................................... 25
Multi-domestic PDF114......................................................................................... 26
Global Product PDF115 ......................................................................................... 26
Global Matrix/Transnational PDF116 ................................................................... 26
Different types of Internationalization PDF107 ...................................................... 27
Deel: Intercultural Factors PDF69 ......................................................................... 27
, The Importance of Understanding PDF70 .............................................................. 27
Key Factors in the International Environment ....................................................... 27
The Economic Environment PDF71.................................................................... 28
Legal-Political Environment ............................................................................... 28
Sociocultural Environment PDF72 ..................................................................... 28
Culture PDF73 ...................................................................................................... 28
The Nature of Culture PDF74 ................................................................................ 29
Priorities of Cultural Values .................................................................................. 29
A Model of Culture PDF75 ..................................................................................... 29
Comparing Cultures as Overlapping Normal Distribution ..................................... 30
Stereotyping from the Cultural Extremes ........................................................... 30
Principles for Studying Other Cultures PDF76 ...................................................... 30
Stereotyping/ Sociotyping PDF77 .......................................................................... 31
Ethnocentrism ...................................................................................................... 31
Principles Summary PDF78 .................................................................................. 31
Cultural Dimensions ............................................................................................. 31
Geert Hofstede ................................................................................................... 31
Trompenaars PDF79 .......................................................................................... 32
Lewin Circle .................................................................................................... 33
Deel: Global Strategic Alliances PDF122 ............................................................... 34
Motivation for Strategic Alliances PDF124 ............................................................. 34
Vb: Bekaert & Japans Bridge Stone: .................................................................. 34
Categories of Alliances PDF125 ............................................................................. 35
Guidelines for Successful S.A.s PDF127 ................................................................ 35
Most Alliances Terminate in Acquisition by one Partner PDF130 ........................... 35
Deel: Joint Ventures ............................................................................................. 36
Joint-venture: definition and interest PDF131....................................................... 36
Reasons for Joint Ventures PDF132 ...................................................................... 36
What partners for the Joint-Ventures PDF136 ...................................................... 36
The end of the Joint-Venture PDF137 ................................................................... 36
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