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Samenvatting Inholland Diemen Evenementenorganisatie Kees Benschop Pitch
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Alle woordjes uitgelegd tot en met H8.
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Inhoudsopgave1.1 Initiatiefnemer......................................................................................................................................... 3
1.2 doel.................................................................................................................................................................3
1.3 Doelgroep.......................................................................................................................................................3
1.4 vorm................................................................................................................................................................4
1.5 Plaats en tijd...................................................................................................................................................4
2.1 project..................................................................................................................................................... 4
2.2 doel en resultaat.............................................................................................................................................4
2.3 aan de slag......................................................................................................................................................5
2.4 controle en evaluatie......................................................................................................................................6
3.1 zelf doen of uitbesteden........................................................................................................................... 6
3.2 uitbesteden.....................................................................................................................................................7
3.3 bureaupitch.....................................................................................................................................................8
3.4 offerte.............................................................................................................................................................8
3.5 Acquisitie.........................................................................................................................................................9
3.6 Fondswerving..................................................................................................................................................9
4.1 Concept ontwikkelen.............................................................................................................................. 10
4.2 Programma...................................................................................................................................................10
4.3 Gebruikersdag..............................................................................................................................................10
5.1 Structuur aanbrengen............................................................................................................................ 11
5.2 Begroting......................................................................................................................................................12
5.3 Draaiboek.....................................................................................................................................................13
5.4 risicoanalyse.................................................................................................................................................13
5.5 Verzekeringen...............................................................................................................................................14
6.1 Crowd management............................................................................................................................... 15
6.2 Inrichtingsplan..............................................................................................................................................15
6.3 Mobiliteitsplan..............................................................................................................................................16
6.4 Calamiteitenplan..........................................................................................................................................17
7.1 Arbeidsveiligheid.................................................................................................................................... 17
7.2 Laden en lossen.............................................................................................................................................18
7.3 Ongevalscenario’s.........................................................................................................................................18
7.4 Veiligheidsplan..............................................................................................................................................18
8.1 Vergunning............................................................................................................................................ 19
,
, 1.1 Initiatiefnemer
Evenement > speciale gebeurtenis op een bepaalde plaats en tijd.
Initiatiefnemer > persoon/organisatie die een doel hebben voor een bepaalde doelgroep.
Publieksevenement > breed publiek, vaak tegen en entreeprijs. Vaak gesponserd en
subsidies.
Besloten evenement > alleen voor uitgenodigden, bijvoorbeeld bedrijfsfeest of
verjaardagsfeest.
Zakelijk evenement > voor een doel en de doelgroep om de relatie te behouden.
Organisator > bij publiek evenement is de initiatiefnemer vaak zelf de organisator.
Created events > een bedrijf is de initiatiefnemer en verzorgt de organisatie of besteed het
uit aan een bureau.
Participatory > een bedrijf helpt alleen met organiseren.
Sponsored events > gesponserd
Citymarketing > promotie van hun stad, imago verbeteren, meer mensen en bedrijven
aantrekken.
1.2 doel
Publieksevenementen > groot publiek
Esthetisch > mooi, smaakvol
Ideëel > politiek, religie
Amusement > puur vermaak
Economisch > handelsevenementen
Bedrijfsevenementen:
Marketingcommunicatie = aanbod. Ze willen dat mensen gaan kopen
Corporate communicatie = een relatie onderhouden voor een goede imago
Interactie > directe persoonlijke communicatie
1.3 Doelgroep
Marktsegmentatie > opdelen van de markt in homogene groepen. Op leeftijd, levensstijl,
opleidingsniveau etc.
Segmentatiekenmerken:
Geografie (land, regio, stad)
Demografie (leeftijd, geslacht)
Psychografie (levensstijl)
Gedrag (koopgedrag)
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