Deze paper is geschreven binnen de module beroepsopdracht Strategisch marktmanagement van hbo Communicatie bij NTI. Afgesloten met een 7,5. De geschiedenis, ontwikkeling en toekomst van A-merken wordt behandeld. Daarnaast wordt er ingegaan op de toekomst van huismerken. Ook bevat dit document de ve...
Een beknopte analyse van het bestaansrecht van A-merken in een
veranderende markt waar huismerken steeds meer terrein winnen.
Beroepsopdracht thema: Strategisch
September 2019 Management, in het kader van de hbo
opleiding Communicatie.
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