Thesis
Scriptie bedrijfsplan
- Course
- Institution
Bedrijfsplan over een zelf verzonnen restaurant concept. Een 8,5 voor gehaald en veel positieve feedback.
[Show more]
Seller
Followxanneapswoude1
Content preview
,VoorwoordAls onderdeel voor de opleiding manager en ondernemer horeca, die gegeven wordt op het ROC van
Amsterdam, heb ik dit bedrijfsplan geschreven. Het concept van het businessplan betreft een solo-
diningrestaurant gericht op alleen-eters. Tot dusverre bestaat er nog geen restaurant in Nederland met zo’n
concept. Ik ben ontzettend enthousiast over het creëren van een nieuw soort concept op de horecamarkt en
geloof in het succes van mijn project.
In dit businessplan beschrijf ik mijn idee aan de hand van verschillende modellen. We bekijken onze
doelgroep, de concurrenten, de industrie, het financiële plan en beschrijven de problemen die we met het
concept hopen te gaan oplossen.
Ik wil graag beide docenten, meneer Sieljes en meneer Visser, bedanken voor hun leerzame inzichten en alle hulp.
Ook wil ik graag veel studenten bedanken voor hun hulp en het beantwoorden van sommige snelle vragen.
Dit verslag is bedoeld voor iedereen die geïnteresseerd is of potentie ziet in het concept voor een solo-
diningrestaurant. Tenslotte kan het ook dienen als inspiratiebron voor iedereen die mogelijk zelf een
ondernemingsplan wil schrijven.
2
Business Plan | Restaurant Enig
,Inhoud
Hoofdstuk 1: Inleiding .................................................................................................................................... 5
Hoofdstuk 2: Marktanalyse ............................................................................................................................. 6
2.1. Externe analyse ........................................................................................................................................ 6
2.1.1. Demografisch ................................................................................................................................ 6
2.1.2. Economisch ................................................................................................................................... 6
2.1.3. Sociaal-cultureel ............................................................................................................................ 6
2.1.4. Technologisch ............................................................................................................................... 7
2.1.5. Ecologisch ..................................................................................................................................... 7
2.1.6. Politiek-juridisch ........................................................................................................................... 7
2.2. SWOT: Interne analyse ............................................................................................................................ 8
2.2.1. Sterke en zwakke punten ............................................................................................................... 8
2.2.2. Bedreigingen en vervangbare producten ....................................................................................... 8
2.2.3. Dreiging nieuwe concurrenten op de markt .................................................................................. 8
2.3. SWOT: Doelgroep analyse ....................................................................................................................... 9
2.3.1 De zakengast .................................................................................................................................. 9
2.3.2 De privé-gast .................................................................................................................................. 9
2.3.3. De toerist ....................................................................................................................................... 9
2.3.4 Startups, ondernemers, eenmanszaak, millennials ......................................................................... 9
2.4. Concurrentieanalyse ............................................................................................................................... 11
2.4.1. Concurrentiekracht spelers op de markt ...................................................................................... 11
2.5. SWOT Samengevat ................................................................................................................................ 12
2.6. De doelgroep van restaurant ENIG ........................................................................................................ 13
Hoofdstuk 3: Ondernemingsplan................................................................................................................... 14
3.1 Concept van het ondernemingsplan ........................................................................................................ 14
3.2 Missie & Visie......................................................................................................................................... 15
3.2.1 Missie ........................................................................................................................................... 15
3.2.2 Visie ............................................................................................................................................. 15
3.3 Lange termijn doelstelling en beleid ....................................................................................................... 15
3.4 Marketingmix .......................................................................................................................................... 16
3.4.1 Plaats ............................................................................................................................................ 16
3.4.2 Product ......................................................................................................................................... 16
3.4.3 Prijs............................................................................................................................................... 18
3.4.4 Promotie ....................................................................................................................................... 19
3.5 People, Planet, Profit ............................................................................................................................... 20
3.5.1 People ........................................................................................................................................... 20
3.5.2 Planet ............................................................................................................................................ 20
3
Business Plan | Restaurant Enig
, 3.5.3 Profit ............................................................................................................................................. 20
3.6 Netwerklijst/ netwerkactiviteiten............................................................................................................. 20
Hoofdstuk 4: Start van de onderneming ........................................................................................................ 22
4.1 Rechtsvorm.............................................................................................................................................. 22
4.2 Bedrijfsnaam ........................................................................................................................................... 22
4.3 Administratieve en juridische voorbereidingen....................................................................................... 23
4.4 Kopen, huren, franchisen......................................................................................................................... 24
4.5 Vergunningen, verzekeringen en wettelijke eisen ................................................................................... 26
4.6 Personeel ................................................................................................................................................. 30
4.7 Apparatuur en techniek ........................................................................................................................... 31
4.8 Betalingsverkeer en rekeningen .............................................................................................................. 31
4.9 Tijdlijn ..................................................................................................................................................... 31
Hoofdstuk 5: Bepaal inkoop- en voorraadbeleid ........................................................................................... 33
5.1 Overzicht van in te kopen producten en diensten en leveranciers ........................................................... 33
5.2 Beschrijving van het bestelproces en het beheer van de voorraad .......................................................... 35
Hoofdstuk 6: Financieel plan ........................................................................................................................ 36
6.1 Investeringsbegroting .............................................................................................................................. 36
6.2 Toelichting op de investeringsbegroting ................................................................................................. 38
6.3 Financieringsbegroting ............................................................................................................................ 41
6.4 Toelichting op financieringsbegroting .................................................................................................... 41
6.5 Liquiditeitsbalans .................................................................................................................................... 42
6.6 Exploitatiebegroting ................................................................................................................................ 45
6.7 Rentabiliteit ............................................................................................................................................. 46
Hoofdstuk 7: Promotieplan ........................................................................................................................... 47
Hoofdstuk 8: Activiteitenplan ....................................................................................................................... 49
8.1 Korte termijn doelstellingen voor jaar 1.................................................................................................. 49
8.2 Activiteitenplan ....................................................................................................................................... 49
8.3 Plan voor de inzet van het personeel ....................................................................................................... 50
Conclusie ....................................................................................................................................................... 53
Bronvermeldingen ......................................................................................................................................... 54
Bijlagen ......................................................................................................................................................... 56
Bijlage 1: Impressie ....................................................................................................................................... 56
4
Business Plan | Restaurant Enig
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller xanneapswoude1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.03. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now