Large
project:
you
are
not
able
to
measure
the
outcome
results
specifically
because
of
for
example
the
weather,
maybe
because
of
a
storm
you
can
not
meet
the
target
of
delivery
date.
There
are
a
lot
of
uncertainties,
which
makes
the
ability
to
measure
results
lower.
So
therefore
you
take
action
controls
because
managers
are
not
fully
responsible
for
the
outcomes.
Research
lab:
a
lot
of
uncertainty,
you
don’t
know
the
outcomes
or
best
actions
to
take.
So
you
have
to
rely
on
the
intrinsic
motivation
of
people
and
the
cultural
environment
in
the
organization.
Result
controls
Result
controls:
it
is
about
measuring
outcomes,
and
based
on
that
measure
you
get
rewarding
or
punishment.
(results
accountability
=
only
accountable
for
what
you
can
really
influence).
Influences
actions
since
employees
become
concerned
about
their
effects,
because
these
effects
become
clear
when
measuring
result
controls.
Elements
of
result
controls:
-‐ Defining
performance
dimensions:
what
do
we
see
as
the
desired
performance
and
what
are
the
measurements
that
we
keep
the
employees
accountable
for?
If
you
keep
someone
accountable
for
a
performance
measurement,
he
will
focus
on
that
measurement
and
not
on
other
measurements
that
he
is
not
accountable
for:
what
you
measure
is
what
you
get.
So
if
not
congruent
with
objectives,
controls
will
encourage
employees
to
do
the
wrong
things.
-‐ Measuring
performance
(often
used
both)
-‐
Objective:
financial
(market-‐based
(stock
price),
accounting-‐based
(return
on
assets))
or
non-‐
financial
(market
share,
waste,
cycle
time)
-‐
Subjective:
managerial
characteristics
(being
a
team
player)
-‐ Setting
performance
targets
-‐
Motivational
effects
(use
benchmarks,
for
example
other
managers
within
the
firm
or
in
other
firms)
+
allow
them
to
interpret
own
performance
(how
have
I
done?
How
can
I
do
it
better
next
time?)
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