Case
Inspiration verslag
- Course
- Institution
Een uitgebreid verslag voor het WNF. Je kan dit gebruiken ter inspiratie, zodat je een duidelijker beeld krijgt wat precies de bedoeling is. Zelf heb ik hiermee een 7,2 behaald.
[Show more]
Seller
Follow
toridegraaff03
Reviews received
Content preview
Creative BusinessINSPIRATION VERSLAG
ONTBOSSING
Tori de Graaff
500846476
Blauw M133
Onderzoek Inspiration
M. Bulsink
28 september 2020
, Inspiration verslag, Tori de Graaff
VOORWOORD
Dit verslag is gemaakt in opdracht van het Wereld Natuur Fonds (WWF) en de Hogeschool van
Amsterdam. Alle studenten in het eerste jaar van Creative Business hebben de opdracht
gekregen om aan de hand van dit verslag inzicht te krijgen in de doelgroep 10 t/m 12-jarigen.
Hierbij moeten de studenten inspiratie opdoen voor het maken van een Youtube video die
kinderen informeert over de ontbossing en activeert om daar iets tegen te doen.
Graag wil ik de volgende mensen bedanken voor hun bijdrage aan dit verslag: Silvana
Beerends-Pavlovic en Niels Bakker voor de duidelijke uitleg gedurende het hele traject in de
kennisclips. Senne en Erin, de leerlingen die ik mocht interviewen.
Dit verslag is alleen bestemd voor mijn docent Marjolein Bulsink en voor de opdrachtgever: het
Wereld Natuur Fonds.
Tori de Graaff, student Creative Business aan de Hogeschool van Amsterdam.
2
, Inspiration verslag, Tori de Graaff
INHOUD
Voorwoord............................................................................................................................. 2
Management-summary......................................................................................................... 5
1 Voorbereiding..................................................................................................................... 6
1.1 Opdracht........................................................................................................................................... 6
1.2 Aanleiding......................................................................................................................................... 6
1.3 Doel.................................................................................................................................................. 6
1.4 Ontwerpvraag + deelvragen............................................................................................................. 6
1.4.1 1) Wat kenmerkt de opdracht en opdrachtgever?..................................................................6
1.4.2 2) Wat kenmerkt de doelgroep?............................................................................................. 6
1.4.3 3) Hoe maak je een activerende YouTube-video?.................................................................6
1.4.4 4) Wat kenmerkt de best practices?.......................................................................................6
1.4.5 5) Wat zijn de wensen en behoeften van de doelgroep?.......................................................6
1.5 Opzet-inspiratiefase.......................................................................................................................... 6
2 Inspiratie BIEB.................................................................................................................... 7
2.1 Opzet en aanpak.............................................................................................................................. 7
2.2 Resultaten........................................................................................................................................ 7
2.2.1 Opdracht & opdrachtgever..................................................................................................... 7
2.2.2 Doelgroep.............................................................................................................................. 7
2.2.3 Vakkennis.............................................................................................................................. 8
2.2.4 Best practices........................................................................................................................ 8
2.3 Ontwerpcriteria BIEB........................................................................................................................ 9
2.3.1 Inhoud.................................................................................................................................... 9
2.3.2 Vorm.................................................................................................................................... 10
2.3.3 Techniek.............................................................................................................................. 10
3 Inspiratie veld................................................................................................................... 11
3.1 Opzet en aanpak............................................................................................................................ 11
3.2 Resultaten interviews...................................................................................................................... 11
3.2.1 Inhoud.................................................................................................................................. 11
3.2.2 Vorm.................................................................................................................................... 12
3.2.3 Techniek.............................................................................................................................. 12
3.3 Ontwerpcriteria BIEB + VELD......................................................................................................... 13
3.3.1 Inhoud.................................................................................................................................. 13
3.3.2 Vorm.................................................................................................................................... 13
3.3.3 Techniek.............................................................................................................................. 13
4 Creatieve concepten........................................................................................................ 14
4.1 Creatief concept 1........................................................................................................................... 14
4.2 Creatief concept 2........................................................................................................................... 14
Reflectie............................................................................................................................... 15
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller toridegraaff03. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.82. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50990 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 15 years now