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Summary

Volledige samenvatting vak crowdsourcing in 2MEB.

1 review
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  • Course
  • Institution

Uitgebreide samenvatting.

Preview 4 out of 38  pages

  • April 21, 2021
  • 38
  • 2019/2020
  • Summary

1  review

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By: noavdbxx • 3 year ago

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is not complete at all!

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By: pharastruyf • 3 year ago

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Hi Noa, how annoying! This summary was from two years ago, then this was the subject matter that had to be known. It will have changed in the meantime, I'll get the summary from my documents. Hopefully it will still work out!

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1

, Examen

60% examen

40% portfolio (opdrachten) – meenemen tijdens het examen op papier

Alle leerstof staan in de slides, maar het boek geeft meer uitleg


1 Mogelijke examenvragen
Lays crowdsourcing: Stemmen op lekkerste smaak. Wedstrijdvorm (bij crowdfunding
“nooit”)

Street bump: Staat van wegdek via een app met de overheid delen. Wat is de extra
dimensie die street bump wilt meegeven?  De wijk samen laten werken

Kringloopwinkel: Ze hebben geen productiekost. Alle inkomsten gaan naar arbeidskost
(tegenovergesteld van frabriek, hoge productiekost en lage arbeidskost)

Springbreak 3.0: Studentenfeestje met vrijwilligers als artiesten. Headliners sourcen 
Normaal gezien hele hoge kost

Het beste café van Vlaanderen: Stemmen op favo café. USP  Info die je alleen maar te
weten komt door de crowd (subjectief)

Google opinion rewards: Enquête bureau die Google geld in return geven.




2

, Les 1 – Algemeen

Wat gaan we zien?

1.Introductie in crowdsourcing

2.Verschillendevormen van crowdsourcing
3.Crowdfundingverdieping4.Crowdfundingmodellen, tips & valkuilen

5.Crowdfundingcampagnesnationaal & internationaal

6.Crowdfundingtaal , tekst, video & platforms

7....


1 Crowdsourcing
1.1 Voorbeeld: Pia
 Hele sterke “waarom”  Leven van baby redden
 Project = medicijnen kopen
 Er bestaat een doelbedrag: 1,9 milj euro + deadline (andere kindjes werden max 2j)
 Donatie via platform (SMS)

1.2 Waarom crowdsourcing?

1.2.1 Bedrijf

Lage kost, hoog rendement




3

, 1.2.2 Crowd




 Persoon (altijd persoonlijk, nooit vanuit een bedrijf)
 Project (de inhoud)
 Reward (iets teruggeven)

Altijd in verhouding ^

ROI: Return on investment (een percent terugkrijgen – lening)

1.3 Definitie crowdsourcing
Crowdsourcing = using the power of the Crowd

Wikipedia: Crowdsourcing is the practice of “outsourcing” to a broad, loosely defined
external group of people referred to as the “Crowd”.

Vertaling: Crowdsourcing is de kunst van het uitzenden naar een grote, onbeperkte,
externe groep van mensen die we “crowd” noemen.

Crowdsourcing: Alternatieve financierings- / informatie bron via het volk. Ook voor
marketing, groei te genereren in onze community,…

1.4 Tijdperk van de crowd
De kracht van netwerken is niets nieuws. Maar nu hebben we hele sterke tools.

 Netwerken
 Tools: Youtube, LinkedIn, Google, events, clubs


4

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